Social Media Specialist

AspenTech Corporation; Tennessee; On-site; USD 61,000 - 76,000; Full time

Benefits offered by this job

Paid time off

Charitable giveback day

Medical insurance

Dental insurance

Vision insurance

Retirement benefits

Job summary

Aspen Technology, Inc. is seeking a Social Media Specialist to strengthen our social presence, engage key audiences and scale employee advocacy.

You will develop and execute social strategies that support corporate, product, customer, events and thought‑leadership priorities, across LinkedIn and broader platforms. You will partner with executives and subject matter experts to craft engaging content, manage the editorial calendar, and drive metrics‑driven results while aligning with brand and

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, or related field.
• 4+ years overseeing social media programs, preferably B2B tech.
• Proven LinkedIn content strategy, publishing, engagement and analytics.
• Experience working with senior leaders and executives on communications.
• Strong writing, editing and storytelling skills.
• Solid project management and cross‑functional collaboration.

Responsibilities

• Manage AspenTech’s day‑to‑day social media presence.
• Create and publish content aligned with priorities.
• Collaborate with executives and subject matter experts to elevate expertise.
• Scale employee advocacy with strategy, governance, and metrics.
• Translate technical topics into compelling content for business audiences.
• Maintain the social editorial calendar and monitor performance.
• Identify opportunities to grow reach, engagement and followers.
• Work with video, design and content teams for high‑performing visuals.
• Leverage AI tools to improve content creation and efficiency.
• Ensure compliance with brand, editorial, and governance standards.

Skills

Social media strategy

Content creation

Audience engagement

Analytics

LinkedIn

Executive collaboration

Editing

Storytelling

Project management

Social media tools

Education

Bachelor's degree in Communications, Marketing, Journalism, Public Relations

Tools

LinkedIn

Social media management platforms

Job description

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways - from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

The Role

Aspen Technology, Emerson’s industrial software business, is seeking a Social Media Specialist to help strengthen the company’s social media presence, expand engagement with key audiences and establish a scalable employee advocacy program. This role will support the development and execution of social media strategies that advance AspenTech's corporate, product, customer, event, cultural and thought leadership priorities. While LinkedIn is AspenTech’s primary platform today, this position requires broader social media expertise, including content strategy, audience engagement, executive visibility, employee amplification, platform best practices, analytics and governance. The role also requires effective collaboration with key internal stakeholders, including our video team on integrated YouTube strategies, our creative team on design and with Emerson’s enterprise social media team on overall best practices.

Your Impact

• Manage AspenTech’s day-to-day social media presence
• Create and publish social content aligned with organizational priorities
• Partner with senior executives, business leaders and subject matter experts to develop engaging social content that elevates their expertise and advances company objectives
• Establish and scale AspenTech's employee advocacy initiative, creating the strategy, governance model, content distribution processes, participant engagement programs and performance metrics needed to expand employee-driven reach and brand visibility
• Translate complex technical, industrial and business topics into compelling social content for target audiences
• Manage and maintain the social media editorial calendar
• Identify opportunities to increase engagement, reach, audience growth and employee advocacy
• Develop and advance considerations for an expanded social channel strategy
• Monitor industry trends, competitor activity and emerging social media platform capabilities
• Analyze content performance and provide regular reporting and recommendations to improve results
• Collaborate with creative services, video production and content teams to develop high-performing visual and multimedia content
• Leverage AI-enabled tools to improve content creation, workflow efficiency and performance optimization
• Ensure all content aligns with AspenTech brand, messaging, editorial, legal and governance standards

What You'll Need

• Bachelor's degree in Communications, Marketing, Journalism, Public Relations or a related field
• 4+ years of professional experience managing social media programs, preferably within a B2B technology organization
• Demonstrated expertise in social content strategy, publishing, audience engagement and analytics, with a focus on LinkedIn
• Proven success increasing reach, engagement and follower growth through LinkedIn programs
• Experience working directly with senior leaders and executives in a professional communications, marketing or content role
• Demonstrable writing, editing and storytelling skills
• Strong project management skills with the ability to balance multiple stakeholders and deadlines
• Experience using LinkedIn analytics and social media management platforms
• Strong interpersonal skills and confidence interacting with executive audiences
• Ability to translate complex technology topics into compelling content for business and technical audiences

Preferred Qualifications

• Experience in industrial software, enterprise software, SaaS, AI, automation, engineering, manufacturing technology or related B2B industries
• Experience developing or managing employee advocacy programs
• Knowledge of content amplification strategies and employee engagement best practices
• Experience creating or managing multimedia content, including short-form video and executive video content
• Familiarity with generative AI tools for content creation and optimization

The salary range for this role is $61,100.00 - $76,400.00. This range represents what we in good faith believe is the range possible for base compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range based on several factors. This range may be modified in the future. This role is also eligible for bonus or variable incentive pay.

Additionally, we offer a comprehensive benefits package including paid time off, charitable giveback day, medical/dental/vision insurance, and retirement benefits to eligible employees.

AspenTech is a global software leader helping industries meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner. Our Digital Grid Management software suite, including AspenTech OSI products, helps power and utilities companies achieve superior real-time control, optimization and management for exceptional performance of complex energy networks. If you're looking to make a difference every day and push the limits of performance, AspenTech is doing things no one else thought was possible. As a leading industrial software partner, we help companies all over the world run safer, greener, longer and faster. With over 3700 employees and more than 60 global locations, AspenTech is meeting today's sustainability and business challenges head-on with unmatched expertise, cutting-edge AI-powered technology and a passion to innovate.

AspenTech is an Equal Opportunity/Affirmative Action employer. AspenTech does not discriminate against employees or applicants on the basis of age, race, color, religion, creed, ancestry, sex, sexual orientation, gender identity or expression, pregnancy or related conditions, marital status, familial status, national origin, disability, medical condition, genetic information, citizenship, military service or protected Veteran Status or any other basis protected by applicable federal, state, or local law.

Reasonable Accommodation: We will provide reasonable accommodations to qualified individuals who have a disability or sincere religious reasons to request accommodation, when necessary to enable the individual to participate in the job application or interview process. If you wish to request an accommodation, please contact us at [e-mail].

GDPR Privacy Notice: AspenTech collects a range of personal information during the recruitment process. This may include the following personal or special categories of personal data: recruitment information such as your application form and resume, references, qualifications and membership of any professional bodies and details of any pre-employment assessments; your contact details and date of birth; your gender; your marital status and family details; your identification documents including passport and driver's license and information in relation to your immigration status and right to work with us; information about your contract of employment (or services) including start and end dates of employment, role and location, working hours, details of promotion, salary (including details of previous remuneration), pension, benefits, and holiday entitlement; your racial or ethnic origin; any criminal convictions and offences. AspenTech Security and Privacy Policy Plan Participants Enrolled in the AspenTech US Medical Plans: The Transparency in Coverage Final Rules require certain group health plans to disclose on a public website information regarding in-network provider rates and historical out-of-network allowed amounts and billed charges for covered items and services in two separate machine-readable files (MRF's). The MRF's for the benefit package options under AspenTech's US Employee Benefit Plan are linked below: Transparency in Coverage Rule - Machine Readable Files Transparency In Coverage Rule And Consolidated Appropriations Act Overview and FAQS