Remote B2B Tech PR Specialist for Data-Driven Growth

Siege Media; United States; Remote; USD 65,000 - 73,500; Full time

Benefits offered by this job

Health, Vision & Dental

401k matching

Donation matching

Career development training

Unlimited PTO

Work-from-home equipment

Free pens

Job summary

Siege Media is a growing remote-first GEO agency seeking a talented PR Specialist to help deliver great content for our world-class B2B clients, including leading tech and SaaS brands. You will generate ideas, build media lists, and pitch stories to journalists covering tech and B2B sectors.

Collaborating with our content marketing team, you’ll craft data-driven content and nurture relationships with writers, reporters, and bloggers.

Qualifications

• Passion for public relations, data-driven content, email outreach and media relations.
• Proven experience securing news media coverage for tech and/or SaaS clients.
• 3-5 years of agency experience in PR, supporting B2B, tech, or SaaS brands.
• Strong interpersonal skills, with ability to form productive working relationships.
• Strong project management skills, with ability to juggle multiple projects while still working effectively.
• Ability to set priorities, meet deadlines and work independently.
• Strong attention to detail, i.e. near perfect grammar and strong editing skills.

Responsibilities

• Generate creative ideas to develop as content and pitch to journalists/bloggers covering tech, SaaS, and B2B industries
• Build media lists for a variety of B2B clients across a wide range of industry groups
• Work with our content marketing team to create unique, proprietary data to establish our tech and SaaS clients as industry experts in their field
• Pitch content generated by our team to news media, trade publications, and industry press for the primary purpose of generating coverage and visibility for our B2B organic growth clients
• Monitor tech and industry news and proactively pitch new stories
• Have a firm grasp on writing effective leads
• Nurture and develop relationships with writers, reporters, and bloggers covering the tech and B2B space
• Conduct comprehensive research including validating sources and finding the most recent and relevant data available

Skills

Passion for public relations

Media relations

Agency PR experience (3-5 years)

Interpersonal skills

Project management

Prioritization & deadlines

Attention to detail & editing

Basic SEO knowledge

B2B/tech media familiarity

Microsoft/Google Workspace

Cision (media tool)

Tools

Cision

Job description

Siege Media is a growing remote-first GEO agency seeking a talented PR Specialist to help deliver great content for our world-class B2B clients, including leading tech and SaaS brands. You will generate ideas, build media lists, and pitch stories to journalists covering tech and B2B sectors.

Collaborating with our content marketing team, you’ll craft data-driven content and nurture relationships with writers, reporters, and bloggers.