B2B Tech Events Strategist (Americas)

PTC; Boston (MA); Vor Ort; USD 70.000 - 85.000; Vollzeit

Zusammenfassung

PTC in Boston is seeking a Marketing Events Specialist to lead the Americas events strategy, from planning to execution of trade shows, conferences, and in-person experiences. You will collaborate with Sales, Marketing, and Product to drive demand and measurable impact.

You'll own budgets, sponsorships, logistics, and post-event follow-up, while tracking ROIs and identification of opportunities to optimize future investments. This role requires travel across the Americas.

Qualifikationen

• 3+ years of experience in B2B event marketing.
• Experience planning and executing tradeshows and conferences.
• Proficient with CRM, marketing automation, and event-management platforms.
• Excellent communication and cross-functional collaboration skills.
• Willingness to travel regularly throughout the Americas.

Aufgaben

• Develop and execute an Americas events calendar aligned to priorities.
• Own end-to-end planning of trade shows, conferences, and in-person events across the Americas.
• Identify new event opportunities based on audience fit and impact.
• Manage event budgets, registrations, sponsorships, booth needs, and logistics.
• Coordinate communications across internal teams and external partners.
• Partner with Sales on objectives, activation, and lead follow-up.
• Track event performance and ROI to inform future investments.
• Coordinate speaker planning and onsite logistics.

Kenntnisse

B2B event marketing

Project management

Cross-functional collaboration

Attention to detail

Travel readiness

Tools

CRM systems

Marketing automation

Lead retrieval platforms

Salesforce

Jobbeschreibung

PTC in Boston is seeking a Marketing Events Specialist to lead the Americas events strategy, from planning to execution of trade shows, conferences, and in-person experiences. You will collaborate with Sales, Marketing, and Product to drive demand and measurable impact.

You'll own budgets, sponsorships, logistics, and post-event follow-up, while tracking ROIs and identification of opportunities to optimize future investments. This role requires travel across the Americas.