Marketing Events Specialist - Americas

PTC; Boston (MA); On-site; USD 70,000 - 85,000; Full time

Job summary

PTC in Boston is seeking a Marketing Events Specialist to lead the Americas events strategy, from planning to execution of trade shows, conferences, and in-person experiences. You will collaborate with Sales, Marketing, and Product to drive demand and measurable impact.

You'll own budgets, sponsorships, logistics, and post-event follow-up, while tracking ROIs and identification of opportunities to optimize future investments. This role requires travel across the Americas.

Qualifications

• 3+ years of experience in B2B event marketing.
• Experience planning and executing tradeshows and conferences.
• Proficient with CRM, marketing automation, and event-management platforms.
• Excellent communication and cross-functional collaboration skills.
• Willingness to travel regularly throughout the Americas.

Responsibilities

• Develop and execute an Americas events calendar aligned to priorities.
• Own end-to-end planning of trade shows, conferences, and in-person events across the Americas.
• Identify new event opportunities based on audience fit and impact.
• Manage event budgets, registrations, sponsorships, booth needs, and logistics.
• Coordinate communications across internal teams and external partners.
• Partner with Sales on objectives, activation, and lead follow-up.
• Track event performance and ROI to inform future investments.
• Coordinate speaker planning and onsite logistics.

Skills

B2B event marketing

Project management

Cross-functional collaboration

Attention to detail

Travel readiness

Tools

CRM systems

Marketing automation

Lead retrieval platforms

Salesforce

Job description

Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

We are seeking an experienced and highly organized Marketing Events Specialist to help drive Onshape's events strategy across the Americas. This role will own the planning and execution of a diverse portfolio of trade shows, conferences, technology events, executive programs, and other in-person experiences. The ideal candidate combines strong event execution and project management skills with a data-driven mindset, working cross-functionally with Sales, Marketing, Technical Services, and Product to deliver experiences that engage target audiences, generate demand, and drive measurable business impact.

Responsibilities

• Research, develop, and execute an engaging Americas events calendar aligned to marketing and business priorities
• Own end-to-end planning and execution of Onshape's participation in trade shows, conferences, technology events, executive programs, and other in-person experiences across the Americas
• Identify new event opportunities, providing recommendations based on audience fit, business objectives, cost, and expected impact
• Manage all aspects of event execution, including registration, sponsorships, booth requirements, shipping, vendors, staffing, speaking opportunities, promotion, and post-event follow-up
• Coordinate event communications and deliverables across internal teams and external partners, ensuring stakeholders have visibility into upcoming programs, deadlines, and responsibilities
• Partner with Sales on event objectives, target account engagement, staffing, pre-event activation, and post-event lead follow-up
• Manage event budgets and track spend to ensure programs are delivered within budget
• Track, analyze, and report on event performance, including attendance, engagement, leads, opportunities, pipeline contribution, ARR, and ROI; identify insights to inform future event investment
• Coordinate event programming and speaker logistics, including session submissions, speaker communications, deadlines, presentations, and onsite requirements

What We're Looking For

• 3+ years of experience in B2B event marketing, preferably in a technology or SaaS environment
• Experience planning and executing industry tradeshows, conferences, meetups, and other in-person events
• Experience with CRM, marketing automation, event management, and lead retrieval platforms; Salesforce experience preferred
• Strong project management, organizational, and attention-to-detail skills with the ability to manage multiple events and priorities simultaneously
• Excellent communication and cross-functional collaboration skills
• Experience managing event budgets and measuring event performance
• Willingness to travel regularly throughout the Americas

PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $70,000-$85,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.

For more information about PTC's comprehensive benefits, please visit our Careers Page.

This position is not eligible for employment-based immigration sponsorship. Applicants must be authorized to work in the United States without requiring current or future sponsorship from PTC.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work.

Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

For more information about PTC's comprehensive benefits and our AI usage, please visit our Careers Page (https://www.ptc.com/en/careers/united-states-careers).

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Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.

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