Marketing Events Specialist - Americas

Professional Transportation Consulting, Inc.; Boston (MA); On-site; USD 70,000 - 85,000; Full time

Job summary

PTC seeks an experienced Marketing Events Specialist to lead the planning and execution of Onshape’s events strategy across the Americas. You will own trade shows, conferences, executive programs and other in-person experiences, working cross-functionally with Sales, Marketing, Technical Services, and Product to drive demand and measurable impact.

The role requires 3+ years in B2B event marketing, Salesforce experience, and willingness to travel regularly across the Americas.

Qualifications

• 3+ years of experience in B2B event marketing.
• Experience planning and executing industry trade shows, conferences and other events.
• Experience with CRM and marketing automation systems; Salesforce experience preferred.

Responsibilities

• Research, develop, and execute an Americas events calendar aligned to marketing priorities.
• Own end-to-end planning and execution of trade shows, conferences, and executive programs in the Americas.
• Identify new event opportunities and provide recommendations on fit and impact.
• Manage all event execution aspects: registration, sponsorships, booth setup, shipping, staffing, and promotion.
• Coordinate communications across teams and partners with clear deadlines and responsibilities.
• Partner with Sales on objectives, account engagement, staffing, and post-event lead follow-up.
• Manage budgets and monitor spend to stay within budget.
• Track event performance: attendance, leads, pipeline contribution, ARR, and ROI.
• Coordinate session submissions, speaker logistics, and onsite requirements.

Skills

B2B event marketing

CRM platforms

Project management

Cross-functional collaboration

Salesforce

Tools

Salesforce

Marketing automation

Job description

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. We are seeking an experienced and highly organized Marketing Events Specialist to help drive Onshape's events strategy across the Americas. This role will own the planning and execution of a diverse portfolio of trade shows, conferences, technology events, executive programs, and other in-person experiences. The ideal candidate combines strong event execution and project management skills with a data-driven mindset, working cross-functionally with Sales, Marketing, Technical Services, and Product to deliver experiences that engage target audiences, generate demand, and drive measurable business impact.

Responsibilities

• Research, develop, and execute an engaging Americas events calendar aligned to marketing and business priorities
• Own end-to-end planning and execution of Onshape's participation in trade shows, conferences, technology events, executive programs, and other in-person experiences across the Americas
• Identify new event opportunities, providing recommendations based on audience fit, business objectives, cost, and expected impact
• Manage all aspects of event execution, including registration, sponsorships, booth requirements, shipping, vendors, staffing, speaking opportunities, promotion, and post-event follow-up
• Coordinate event communications and deliverables across internal teams and external partners, ensuring stakeholders have visibility into upcoming programs, deadlines, and responsibilities
• Partner with Sales on event objectives, target account engagement, staffing, pre-event activation, and post-event lead follow-up
• Manage event budgets and track spend to ensure programs are delivered within budget
• Track, analyze, and report on event performance, including attendance, engagement, leads, opportunities, pipeline contribution, ARR, and ROI; identify insights to inform future event investment
• Coordinate event programming and speaker logistics, including session submissions, speaker communications, deadlines, presentations, and onsite requirements

What We're Looking For

• 3+ years of experience in B2B event marketing, preferably in a technology or SaaS environment
• Experience planning and executing industry tradeshows, conferences, meetups, and other in-person events
• Experience with CRM, marketing automation, event management, and lead retrieval platforms; Salesforce experience preferred
• Strong project management, organizational, and attention-to-detail skills with the ability to manage multiple events and priorities simultaneously
• Excellent communication and cross-functional collaboration skills
• Experience managing event budgets and measuring event performance
• Willingness to travel regularly throughout the Americas

PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $70,000-$85,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions. For more information about PTC’s comprehensive benefits, please visit our Careers Page. https://www.ptc.com/en/careers/united-states-careers

This position is not eligible for employment-based immigration sponsorship. Applicants must be authorized to work in the United States without requiring current or future sponsorship from PTC.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here. PTC is a global software company powering how products are designed, built, serviced, and operated across industries like Aerospace & Defense, Industrial, Automotive, MedTech, Electronics, and High Tech. We are bold thinkers who collaborate as one team to deliver meaningful customer outcomes. Grounded in our values-Customers Matter, PTC for All, Team PTC, Purposeful Innovation, and Be Bold, we’re shaping a smarter, more sustainable, connected future.