Americas B2B Tech Marketing Events Lead

Onshape; Boston (MA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Tuition reimbursement

401(k) with employer match

Generous commuter subsidy

Job summary

Onshape, part of PTC, is seeking a Marketing Events Specialist to lead the Americas events portfolio from Boston. You’ll plan trade shows, conferences, technology events and executive programs, coordinating with Sales, Marketing and Product to drive demand and measurable impact.

You will manage budgets, vendors, registrations, speakers, and post-event follow-up, delivering data-driven insights to optimize future investments.

Qualifications

• 3+ years of experience in B2B event marketing, preferably SaaS/tech.
• Experience planning trade shows, conferences, meetups and other in-person events.
• Experience with CRM, marketing automation, event management platforms; Salesforce preferred.

Responsibilities

• Plan and execute Americas events calendar aligned to marketing and business priorities.
• Own end-to-end planning and execution of trade shows, conferences, and executive programs.
• Coordinate communications, sponsorships, booth requirements, vendors, staffing, and on-site needs.
• Track performance (attendance, leads, pipeline, ROI) and share insights for future investment.

Skills

B2B event marketing

Trade show planning

CRM experience

Marketing automation

Tools

Salesforce

Lead retrieval platforms

Event management software

Job description

Onshape, part of PTC, is seeking a Marketing Events Specialist to lead the Americas events portfolio from Boston. You’ll plan trade shows, conferences, technology events and executive programs, coordinating with Sales, Marketing and Product to drive demand and measurable impact.

You will manage budgets, vendors, registrations, speakers, and post-event follow-up, delivering data-driven insights to optimize future investments.