Strategic Marketing Manager - Hybrid, B2B SaaS

B&L Information Systems; Bridgman (MI); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Dental & vision coverage

401(k) match

Paid time off

Parental leave

Disability insurance

Wellness reimbursement

Hybrid work schedule

Job summary

B&L Information Systems LLC. is seeking a Marketing Manager to lead and execute marketing initiatives that strengthen our brand, engage customers, generate new business opportunities, and support growth.

The role blends strategy with hands-on execution across digital marketing, content, social media, events, and lead generation. The candidate will work with sales, leadership, customers, and partners to translate objectives into programs that increase brand awareness, generate qualified

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of marketing experience in B2B/tech/manufacturing environments.
• Experience developing integrated marketing strategies and campaigns.
• Strong understanding of digital marketing: SEO, PPC, analytics, social media, email, and CRM.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.

Responsibilities

• Develop and execute B&L’s annual marketing strategy and plan.
• Manage marketing budgets and ROI.
• Lead lead-generation campaigns and pipeline development.
• Oversee digital marketing, content, email, website, events, and partnerships.
• Collaborate with sales, leadership, and external partners.

Skills

Digital marketing

Content creation

SEO

PPC

Google Analytics

CRM platforms

Lead generation

Social media

Email marketing

Education

Bachelor’s degree in Marketing/Comms/Business

Tools

Google Analytics

Google Ads

Constant Contact

CMS platforms

Adobe Creative Suite

Canva

Job description

B&L Information Systems LLC. is seeking a Marketing Manager to lead and execute marketing initiatives that strengthen our brand, engage customers, generate new business opportunities, and support growth.

The role blends strategy with hands-on execution across digital marketing, content, social media, events, and lead generation. The candidate will work with sales, leadership, customers, and partners to translate objectives into programs that increase brand awareness, generate qualified