B2B Institutional Marketing Lead, CIB

PNC; Washington; On-site; USD 65,000 - 150,000; Full time

Benefits offered by this job

Medical/prescription drug coverage

Dental and vision options

401(k) with PNC match

Pension and stock purchase plans

Up to 11 paid holidays per year

Job summary

PNC is seeking a Marketing Lead for Corporate & Institutional Banking to drive segment marketing strategy and campaigns. You will develop value propositions, map buyer journeys, and partner with sales to identify opportunities across the funnel.

The role focuses on content strategy, thought leadership, and content for target segments. It requires experience in institutional marketing within banking and extensive cross-team coordination.

Qualifications

• Advertising and content-focused marketing expertise.
• Understanding audience insights, personas, and journey maps.
• Experience with multi-channel B2B marketing in financial services is preferred.

Responsibilities

• Develop and lead multi-channel marketing plans for one or more products or initiatives.
• Define value propositions and target segments leveraging insights to drive growth.
• Coordinate with sales, legal, compliance, and agency partners to execute programs.

Skills

Advertising

Competitive advantages

Content marketing

Customer solutions

Digital marketing

Marketing programs

Marketing strategies

Negotiation

Results-oriented

Education

Bachelors

Job description

PNC is seeking a Marketing Lead for Corporate & Institutional Banking to drive segment marketing strategy and campaigns. You will develop value propositions, map buyer journeys, and partner with sales to identify opportunities across the funnel.

The role focuses on content strategy, thought leadership, and content for target segments. It requires experience in institutional marketing within banking and extensive cross-team coordination.