Segment Marketing Manager L2

Cintas; Mason (OH); On-site; USD 80,000 - 110,000; Full time

Job summary

Cintas Corporation seeks a Segment Marketing Manager to craft and execute marketing strategies that raise awareness among B2B decision makers and support service and sales teams. The role focuses on messaging, segmentation, and multi-channel campaigns to drive leads and growth.

The ideal candidate has a marketing degree with at least four years of experience, strong CRM/marketing automation skills, and the ability to travel about a quarter of the time.

Qualifications

• Bachelor’s degree in Marketing or related field
• Minimum 4 years of related experience
• Ability to travel approximately 25% of time
• Proficiency in CRM/SFA software and marketing automation tools (e.g., Salesforce, MS Dynamics, Pardot, HubSpot, etc.)

Responsibilities

• Craft compelling messaging that clearly communicates the value proposition of Cintas products and services to resonate with the B2B target audience.
• Define and segment key target audiences to develop highly focused marketing and/or sales campaigns.
• Create and manage a content calendar that includes valuable and engaging content such as whitepapers, blog posts, webinars, case studies, and email newsletters to attract and educate potential customers.
• Design and implement multi-channel marketing campaigns across various platforms like email, social media, paid advertising, and events to generate leads and drive sales.
• Work closely with the sales team to align marketing efforts with sales objectives, provide sales enablement materials, and ensure a seamless customer experience.
• Track key marketing metrics like website traffic, lead generation, conversion rates, and ROI to evaluate campaign effectiveness and make data-driven adjustments.

Skills

Digital marketing

SEO/SEM

Email marketing

Paid social

AI in marketing

ABM

Lead generation

Analytics

B2B buyer personas

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

MS Dynamics

Pardot

HubSpot

Job description

Job Description Cintas is seeking a Segment Marketing Manager to join our team and create impactful marketing strategies, campaigns, and materials aimed at raising awareness and consideration among B2B decision makers. This position is crucial in aiding our service and sales teams to retain and expand our customer base, secure new business opportunities, and consistently enhance Cintas’ value proposition for both current clients and potential prospects.

Requisition Number: 233785

Job Description Cintas is seeking a Segment Marketing Manager to join our team and create impactful marketing strategies, campaigns, and materials aimed at raising awareness and consideration among B2B decision makers. This position is crucial in aiding our service and sales teams to retain and expand our customer base, secure new business opportunities, and consistently enhance Cintas’ value proposition for both current clients and potential prospects.

Key Responsibilities

Messaging and Positioning

• Craft compelling messaging that clearly communicates the value proposition of Cintas products and services to resonate with the B2B target audience.

Target Audience Segmentation

• Define and segment key target audiences to develop highly focused marketing and/or sales campaigns.

Content Marketing Strategy

• Create and manage a content calendar that includes valuable and engaging content such as whitepapers, blog posts, webinars, case studies, and email newsletters to attract and educate potential customers.

Campaign Development and Execution

• Design and implement multi-channel marketing campaigns across various platforms like email, social media, paid advertising, and events to generate leads and drive sales.

Collaboration with Sales Team

• Work closely with the sales team to align marketing efforts with sales objectives, provide sales enablement materials, and ensure a seamless customer experience.

Performance Measurement and Reporting

• Track key marketing metrics like website traffic, lead generation, conversion rates, and ROI to evaluate campaign effectiveness and make data-driven adjustments.

Key Marketing Skills

• Expertise in digital marketing strategies, including SEO, SEM, email marketing, paid social media, AI, etc.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Knowledge of account-based marketing (ABM) and lead generation techniques.
• Familiarity with project management tools and methodologies.
• Strong understanding of B2B buyer personas, journey mapping, and decision-making processes.

Skills/Qualifications

Required

• Bachelor’s degree in Marketing or related field
• Minimum 4 years of related experience
• Ability to travel approximately 25% of time.
• Proficiency in CRM/SFA software and marketing automation tools (e.g., Salesforce, MS Dynamics, Pardot, HubSpot, etc.)

Preferred

• B2B Marketing experience

Benefits

Cintas offers comprehensive and competitive medical, dental and vision benefits, with premiums below the national average. We offer flexibility with four different medical plan options; one plan is offered at zero cost.

Additionally, Our Employee-partners Enjoy

• Competitive Pay
• 401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
• Disability, Life and AD&D Insurance, 100% Company Paid
• Paid Time Off and Holidays
• Skills Development, Training and Career Advancement Opportunities

Company Information

Cintas Corporation helps more than one million businesses of all types and sizes get Ready™ to open their doors with confidence every day by providing products and services that help keep their customers’ facilities and employees clean, safe, and looking their best. With offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday®. Headquartered in the U.S., Cincinnati, OH, Cintas is a publicly held Fortune 500 company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of both the Standard & Poor’s 500 Index and Nasdaq-100 Index.

Cintas Corporation is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, genetic information, disability, protected veteran status, or any other characteristic or category protected by local, state, or federal law.

This job posting will remain open for at least five (5) days.

Job Category: Marketing and Creative Services

Organization: Operations

Employee Status: Regular

Schedule: Full Time

Shift: 1st Shift