B2B Sales Representative

The Innova Group; West Lafayette (IN); Hybrid; USD 63,000 - 87,000; Full time

Job summary

The Innova Group in Lafayette, Indiana is seeking a proactive B2B Sales Representative for a full-time hybrid-remote role. You will prospect, qualify leads, build a robust pipeline, and conduct discovery calls to tailor consulting solutions for prospective clients.

You will prepare proposals, close new business, and nurture existing accounts. Strong CRM usage, cross-functional collaboration, and excellent communication are essential for success.

Qualifications

• Lead generation, prospecting, pipeline development.
• Account management and growth strategies for existing clients.
• Clear verbal and written communication; strong presentation skills.

Responsibilities

• Prospect, identify and qualify B2B leads; build and manage a sales pipeline.
• Conduct discovery calls and meetings with prospective clients; present tailored consulting solutions.
• Prepare proposals and close new business while nurturing existing client relationships and accounts.
• Maintain CRM records; monitor pipeline and forecast; collaborate with marketing and operations.

Skills

Lead generation

Account management

Communication

Relationship building

Customer service

B2B sales experience

CRM tools

Cross-functional

Education

Bachelor’s degree in Business/Marketing/Communications or equivalent

Tools

CRM software

Job description

Company Description: The Innova Group is a U.S.-based business consulting and growth firm specializing in strategic sales, marketing, and operational consulting services. The team partners with organizations seeking structured growth through business development, market expansion, and performance optimization. Innova supports companies running multiple campaigns across B2B and B2C channels, tailoring strategy and execution to each client’s goals. Services include business development strategy, direct marketing support, revenue growth planning, and operational consulting. Candidates can learn more about the firm’s approach and client work through its website and active presence on several professional and social platforms.

Role Description: The B2B Sales Representative is a full-time, hybrid-remote role based in Lafayette, IN. This role is responsible for prospecting, identifying, and qualifying B2B leads, building and managing a sales pipeline, and conducting discovery calls and meetings with prospective clients. The B2B Sales Representative will present tailored consulting solutions, prepare proposals, and close new business while nurturing existing client relationships and managing accounts. Day-to-day activities include maintaining strong relationships within the pipeline, monitoring campaign performance, collaborating with marketing and operations, and documenting all activities in CRM systems. The role also involves staying informed about industry trends, contributing to sales forecasting, and representing The Innova Group at relevant events and meetings.

Qualifications:

• Strong Lead Generation skills, including prospecting, qualification, and pipeline development.
• Candidates should possess solid Account Management skills, including planning, growth strategies, and retention of existing clients.
• Excellent Communication skills, including clear verbal and written communication and effective presentation abilities.
• Strong Relationship Building capabilities, including networking, trust-building, and long-term client engagement.
• Candidates should possess reliable Customer Service skills, including responsiveness, issue resolution, and client satisfaction focus.
• Proven B2B sales experience in consulting, professional services, or a related sector is highly beneficial.
• Comfort with CRM tools, sales reporting, and basic analytics is preferred.
• Ability to work collaboratively with cross-functional teams and manage multiple opportunities simultaneously.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.

Compensation: This is a full time W-2 position, not a 1099 contractor role. As this is an incentive compensation role, there is a weekly base salary plus commissions and bonuses, with annual on target earnings range of $63,000-$87,000. Weekly commissions and bonuses are uncapped. Actual compensation within the range will be dependent on your skills, experience, and qualifications.

Location: This is a permanent, full-time, hybrid-remote position within Lafayette, Indiana.

Accommodations: Applicants who require accommodations may contact [e-mail] to request an accommodation in completing an application.

The Innova Group is an Equal Opportunity Employer. Individuals seeking employment at The Innova Group are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. The Innova Group uses artificial intelligence (AI) tools to help find candidates, review and rank applications against job requirements, and take interview notes. AI does not make hiring decisions. People review every application and every AI recommendation, make all rejection decisions, and make all final hiring decisions.