B2B SaaS Product Marketing Lead - GTM & Enablement

TalentHop; United States; Vor Ort; USD 140.000 - 165.000; Vollzeit

Zusammenfassung

Opensend, an identity and data enrichment platform, is seeking a Product Marketing Manager to shape the positioning, launch, and go-to-market strategies for its expanding product suite. This role focuses on translating complex product capabilities into clear messaging, enabling sales and customer success teams, and ensuring the product offerings effectively reach the market and impact business growth.

You will translate complex product capabilities into clear buyer-facing messaging, enable sales

Qualifikationen

• Minimum five years in product marketing, with at least three years in B2B SaaS.
• Strong skills in positioning and messaging complex technical products.
• Proven experience managing go-to-market strategies from launch planning to sales enablement and adoption.
• Deep understanding of B2B buyer journeys, customer personas, competitive environments, and market dynamics.
• Excellent writing, storytelling, and presentation abilities.
• Experience collaborating cross-functionally with Product, Sales, Demand Generation, and Customer Success teams.

Aufgaben

• Develop clear, differentiated product positioning and messaging tailored to various buyer personas and use cases.
• Lead product launches and go-to-market initiatives including planning, sales readiness, adoption, and performance tracking.
• Create sales and customer success enablement materials such as pitch decks, demo narratives, competitive battlecards, and training guides.
• Monitor competitors, market trends, and customer feedback to inform positioning and strategy.
• Produce customer stories including case studies and proof points demonstrating product value.
• Support product adoption and expansion through targeted messaging and enablement.
• Collaborate with Product, Sales, Demand Generation, and Customer Success teams to ensure consistent product messaging across campaigns and content.

Kenntnisse

Product marketing

B2B SaaS

Go-to-market

Messaging

Cross-functional

Jobbeschreibung

Opensend, an identity and data enrichment platform, is seeking a Product Marketing Manager to shape the positioning, launch, and go-to-market strategies for its expanding product suite. This role focuses on translating complex product capabilities into clear messaging, enabling sales and customer success teams, and ensuring the product offerings effectively reach the market and impact business growth.

You will translate complex product capabilities into clear buyer-facing messaging, enable sales