Product Marketing Manager

TalentHop; United States; On-site; USD 140,000 - 165,000; Full time

Job summary

Opensend, an identity and data enrichment platform, is seeking a Product Marketing Manager to shape the positioning, launch, and go-to-market strategies for its expanding product suite. This role focuses on translating complex product capabilities into clear messaging, enabling sales and customer success teams, and ensuring the product offerings effectively reach the market and impact business growth.

You will translate complex product capabilities into clear buyer-facing messaging, enable sales

Qualifications

• Minimum five years in product marketing, with at least three years in B2B SaaS.
• Strong skills in positioning and messaging complex technical products.
• Proven experience managing go-to-market strategies from launch planning to sales enablement and adoption.
• Deep understanding of B2B buyer journeys, customer personas, competitive environments, and market dynamics.
• Excellent writing, storytelling, and presentation abilities.
• Experience collaborating cross-functionally with Product, Sales, Demand Generation, and Customer Success teams.

Responsibilities

• Develop clear, differentiated product positioning and messaging tailored to various buyer personas and use cases.
• Lead product launches and go-to-market initiatives including planning, sales readiness, adoption, and performance tracking.
• Create sales and customer success enablement materials such as pitch decks, demo narratives, competitive battlecards, and training guides.
• Monitor competitors, market trends, and customer feedback to inform positioning and strategy.
• Produce customer stories including case studies and proof points demonstrating product value.
• Support product adoption and expansion through targeted messaging and enablement.
• Collaborate with Product, Sales, Demand Generation, and Customer Success teams to ensure consistent product messaging across campaigns and content.

Skills

Product marketing

B2B SaaS

Go-to-market

Messaging

Cross-functional

Job description

Opensend is an identity and data enrichment platform that supports marketers in identifying website visitors, understanding their behavior, and enhancing acquisition and retention through email, SMS, advertising, and analytics channels. The organization is bootstrapped and profitable, generating over USD 10 million in annual recurring revenue and serving nearly 1,000 customers with a team of approximately 65 employees.

About the Opportunity:

The PRODUCT MARKETING MANAGER will be responsible for shaping the positioning, launch, and go-to-market strategies for the expanding product suite. This role focuses on translating complex product capabilities into clear messaging, enabling sales and customer success teams, and ensuring the product offerings effectively reach the market and impact business growth.

Responsibilities:

• Develop clear, differentiated product positioning and messaging tailored to various buyer personas and use cases
• Lead product launches and go-to-market initiatives including planning, sales readiness, adoption, and performance tracking
• Create sales and customer success enablement materials such as pitch decks, demo narratives, competitive battlecards, and training guides
• Monitor competitors, market trends, and customer feedback to inform positioning and strategy
• Produce customer stories including case studies and proof points demonstrating product value
• Support product adoption and expansion through targeted messaging and enablement
• Collaborate with Product, Sales, Demand Generation, and Customer Success teams to ensure consistent product messaging across campaigns and content

Requirements:

• Minimum five years in product marketing, with at least three years in B2B SaaS
• Strong skills in positioning and messaging complex technical products
• Proven experience managing go-to-market strategies from launch planning to sales enablement and adoption
• Deep understanding of B2B buyer journeys, customer personas, competitive environments, and market dynamics
• Excellent writing, storytelling, and presentation abilities
• Experience collaborating cross-functionally with Product, Sales, Demand Generation, and Customer Success teams
• Analytical and self-directed approach with ability to prioritize and execute in a fast-paced environment

Pay Range and Compensation Package:

• United States base salary: USD 140,000 to 165,000
• Final offers reflect location and relevant experience. Equity and benefits follow the approved offer framework.

Equal Opportunity Statement:

Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.