B2B SaaS Marketing Coordinator — Lead Gen & SEO (On-Site)

Broad Reach Partners; Sandy Springs (GA); On-site; USD 42,000 - 65,000; Full time

Benefits offered by this job

Medical benefits

401K plan

Paid time off

Flexible work hours

Casual dress code

Free covered parking

Job summary

Broad Reach Partners in Sandy Springs, GA seeks a Marketing Coordinator to drive B2B marketing for our SaaS products. You will coordinate campaigns, lead generation activities, and SEO initiatives while collaborating with Sales and Customer Support in a fast-paced environment.

The role requires strong writing, project coordination, and digital marketing skills, with on-site work several days a week in our Sandy Springs office. A 2–3+ year background in tech marketing is preferred.

Qualifications

• Minimum 2–3 years in product marketing, marketing communications or sales support for tech firms.
• Experience with lead generation, marketing campaigns and SEO.
• Strong writing and communication abilities for B2B marketing contexts.
• Ability to translate technical features into customer-centric benefits.
• Experience maintaining websites and digital marketing assets is a plus.

Responsibilities

• Coordinate and manage marketing projects across ads, emails, events and PR.
• Lead generation initiatives including email blasts, AdWords, website conversions, and CRM integration.
• Develop product marketing content such as brochures and customer profiles.
• Maintain websites with SEM best practices and branding.
• Oversee SEO and reporting from Google Analytics; manage social media programs.
• Create reporting for management on events and campaigns; coordinate webinars.
• Serve as event coordinator for conferences, trade shows, and round tables.

Skills

Lead generation

Marketing campaigns

SEO

Content writing

Communication skills

Team player

Organizational skills

Analytics

Education

Bachelor's degree in marketing

Tools

Adobe Creative Suite

Google Analytics

WordPress

Video editing

MS Office

Job description

Broad Reach Partners in Sandy Springs, GA seeks a Marketing Coordinator to drive B2B marketing for our SaaS products. You will coordinate campaigns, lead generation activities, and SEO initiatives while collaborating with Sales and Customer Support in a fast-paced environment.

The role requires strong writing, project coordination, and digital marketing skills, with on-site work several days a week in our Sandy Springs office. A 2–3+ year background in tech marketing is preferred.