B2B Marketing Campaign Lead (SaaS)

Docufree; Alpharetta (GA); Presencial; USD 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual bonus tied to pipeline

Travel for events

Career path to marketing manager

Descripción de la vacante

Docufree, a cloud-based platform uniting SaaS, AI, and human-in-the-loop services, seeks a hands-on B2B marketing professional in Georgia to drive outbound campaigns across email, LinkedIn, and direct mail in priority industries.

You will build prospect lists, craft assets, coordinate trade shows and events, manage budgets and vendors, analyze campaign performance, and closely align with sales to accelerate pipeline. Strong writing, PM, and CRM experience required.

Formación

• Two+ years in a B2B marketing role with hands-on campaign execution.
• Experience building outbound campaigns that generated leads or pipeline.
• Experience coordinating trade shows, conferences, webinars, or events from planning to follow-up.
• Strong writing and editing skills for email, web, and print.
• Strong project management with ability to manage multiple deadlines and stakeholders.
• Budget management and vendor invoice handling experience.
• Proficiency with marketing automation and CRM platforms and extracting campaign data.
• Ability to quickly learn a software platform and articulate its value to a business audience.
• Self-motivated, detail-oriented, and comfortable in a fast-paced, metrics-driven environment.
• Bachelor’s degree in marketing, communications, business, or related field.

Responsabilidades

• Plan, build, and execute outbound marketing campaigns across email, LinkedIn, and direct mail to generate pipeline.
• Develop targeted prospect lists, segmentation, and nurture sequences in the marketing automation platform and CRM.
• Write and produce outbound assets: emails, landing pages, one-pagers, case studies, and social posts.
• Coordinate Docufree’s presence at trade shows, conferences, webinars, and events.
• Manage pre-event outreach and post-event follow-up to capture and route leads to sales.
• Track spend against plan and flag variances to leadership.
• Maintain marketing calendar and timelines across stakeholders and vendors.
• Manage vendor quotes, contracts, and invoices.
• Report on campaign performance and recommend adjustments.
• Support distribution of Docufree content across channels and align activity with sales targets.

Conocimientos

B2B marketing

Outbound campaigns

Content writing

Project management

Marketing automation

CRM tools

Budget management

Analytics

Communication

Educación

Bachelor's degree in marketing or related field

Herramientas

SalesFlow

Salesforce

HubSpot

Marketo/Pardot

WordPress

Canva/Adobe Creative Suite

Descripción del empleo

Docufree, a cloud-based platform uniting SaaS, AI, and human-in-the-loop services, seeks a hands-on B2B marketing professional in Georgia to drive outbound campaigns across email, LinkedIn, and direct mail in priority industries.

You will build prospect lists, craft assets, coordinate trade shows and events, manage budgets and vendors, analyze campaign performance, and closely align with sales to accelerate pipeline. Strong writing, PM, and CRM experience required.