Marketing Coordinator

Broad Reach Partners; Sandy Springs (GA); On-site; USD 42,000 - 65,000; Full time

Benefits offered by this job

Medical benefits

401K plan

Paid time off

Flexible work hours

Casual dress code

Free covered parking

Job summary

Broad Reach Partners in Sandy Springs, GA seeks a Marketing Coordinator to drive B2B marketing for our SaaS products. You will coordinate campaigns, lead generation activities, and SEO initiatives while collaborating with Sales and Customer Support in a fast-paced environment.

The role requires strong writing, project coordination, and digital marketing skills, with on-site work several days a week in our Sandy Springs office. A 2–3+ year background in tech marketing is preferred.

Qualifications

• Minimum 2–3 years in product marketing, marketing communications or sales support for tech firms.
• Experience with lead generation, marketing campaigns and SEO.
• Strong writing and communication abilities for B2B marketing contexts.
• Ability to translate technical features into customer-centric benefits.
• Experience maintaining websites and digital marketing assets is a plus.

Responsibilities

• Coordinate and manage marketing projects across ads, emails, events and PR.
• Lead generation initiatives including email blasts, AdWords, website conversions, and CRM integration.
• Develop product marketing content such as brochures and customer profiles.
• Maintain websites with SEM best practices and branding.
• Oversee SEO and reporting from Google Analytics; manage social media programs.
• Create reporting for management on events and campaigns; coordinate webinars.
• Serve as event coordinator for conferences, trade shows, and round tables.

Skills

Lead generation

Marketing campaigns

SEO

Content writing

Communication skills

Team player

Organizational skills

Analytics

Education

Bachelor's degree in marketing

Tools

Adobe Creative Suite

Google Analytics

WordPress

Video editing

MS Office

Job description

NOTE: This opportunity will involve working in our office in Sandy Springs, GA (Atlanta). To be considered, you must currently live within commuting distance.

We are currently looking for a high-energy, ambitious Marketing Coordinator with experience in marketing campaigns, lead generation, and SEO to do B2B marketing our of SaaS based software products. We are looking for an individual that is motivated, has outstanding communication skills, has demonstrated knowledge of business-to-business marketing and who is willing to work in a fast-paced, dynamic and intellectually challenging environment. You will report directly to the VP of Sales and will work closely with our Sales and Customer Support teams.

THE ROLE:

Your primary role will be to ensure marketing initiatives are successfully coordinated and implemented to meet defined goals. This role will involve every aspect of corporate marketing as it relates to the development of the Company and product brands, delivery of services, marketing communications and targeted lead generation campaigns. You will need to balance strategic thinking with a high level commitment to task execution, ensuring both long-term objectives and day-to-day responsibilities are effectively managed.

YOUR RESPONSIBILITIES:

• Coordinate and manage a variety of marketing projects relating to advertising, email campaigns, events, public relations, websites, promotions plan, reporting and interpreting results using online tools and technology
• Manage marketing lead generation initiatives, including: email blasts; Google AdWords; website conversions; events; and other campaigns and integrate with CRM database (Salesforce.com)
• Develop product marketing communications (e.g., brochures, white papers, customer profiles)
• Maintain Company websites in the context of the Company SEM and branding
• Be responsible for Company SEO and oversight of contractors and maintain and report from Google Analytics
• Manage email marketing initiatives with direction and guidance from management
• Manage all social media programs including corporate Facebook, Twitter, and LinkedIn presence
• Follow up with all marketing activities to track success of marketing initiatives
• Manage and create reporting for management for all events and campaign results
• Event coordinator for all conferences, corporate events, trade shows, round tables, and webinars
• Additional responsibilities and tasks, as necessary.

WHAT QUALIFICATIONS DO WE REQUIRE?

Experience:

• 2-3+ years in Product Marketing, Marketing Communications, or Sales Support for a technology firm. Experience in lead generation, marketing campaigns, and SEO.

Marketing Communication Skills:

• Strong, creative writing skills sufficient to write brochures, white papers, customer profiles, etc.
• Able to quickly translate technical features into industry specific customer oriented benefits
• Able to prepare business to business communications for technical industries.

Computer Skills:

• Adobe Creative Suite
• MS Office (strong Word and PowerPoint)
• Google Analytics and experience with AI Overviews
• WordPress experience (a plus)
• Video capture and editing (a plus)

• Bachelor's degree in marketing, or a related major or equivalent work experience.

WHAT CHARACTERISTICS ARE WE LOOKING FOR?

• Able to work independently in a fast-paced, often-changing, result-oriented environment
• Strong organizational skills, must be able to multi-task, handle multiple priorities and changes in priorities
• Is a team player thriving in a team environment and presents themselves in a polished professional manner
• Strong technology orientation (computer and software skills are second nature)
• Flexible and resourceful in resolving problems and providing solutions
• Integrity, intelligence, and energy are key elements of personality

We are a small to mid-sized company based in the Sandy Springs / Dunwoody / Perimeter area of Atlanta. This role will involve working on site in our offices several days each week so you will need to live within daily commute distance from our office. We prefer someone that has experience in a small to mid-sized company vs. a large corporate environment. This is a full-time opportunity as an employee where we can offer you full benefits including medical coverage for you and your family, a generous 401K plan, paid time off, flexible work hours, casual dress code, and free covered parking! From time to time, there may be some travel to a trade show or marketing event.