B2B Services Marketing Lead (SF)

AC Lion Digital Executive Search; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Bonus opportunity

Flexible time off

Reimbursement for home internet/mobile

Meal perks

Company retreats

Job summary

A dynamic marketing consultancy is seeking a Founding Marketing Lead to drive strategy and execution across multiple channels. This role requires 6–8 years of B2B marketing experience, especially in service sectors, with a strong emphasis on demand generation and brand positioning. The ideal candidate thrives in fast-paced environments and has experience as a founding marketer. Competitive benefits include health and dental coverage, 401(k) with company match, and flexible time off.

Qualifications

• 6–8+ years of B2B marketing experience, ideally in a service organization.
• Experience as an early-stage or founding marketer is a must.
• Proven success in building multi-channel growth programs.

Responsibilities

• Build and scale demand generation across various channels.
• Own messaging and positioning across marketing materials.
• Develop and optimize marketing tech stack and performance metrics.

Skills

B2B marketing experience

Early-stage marketing experience

SEO

Content creation

Analytical skills

Job description

Founding Marketing Lead - B2B Tech Services

Location: New York City or San Francisco (Onsite Monday–Thursday)

Our client is a fast-growing start‑up that partners with venture‑backed startups and high‑growth tech businesses to deliver critical IT, operational and strategic support. They are looking for a hands‑on Founding Marketing Lead to build and lead marketing from the ground up.

This is a high‑impact opportunity for someone who loves owning strategy and execution, thrives in fast‑moving environments, and wants to help shape a brand, pipeline engine, and go‑to‑market story from an early stage.

What You’ll Do:

• Build and scale demand generation across outbound, SEO, referrals, content, and new growth channels
• Own messaging and positioning across the website, collateral, case studies, and campaigns
• Develop and optimize the marketing tech stack, reporting, and channel performance metrics
• Create content that supports brand awareness, lead generation, and sales enablement
• Test new channels and growth ideas, then double down on what works
• Manage external partners and vendors across areas like design, SEO, and web

What We’re Looking For:

• 6–8+ years of B2B marketing experience - ideally for a SERVICE (not software)
• Experience as an early‑stage or founding marketer is required
• Proven success building multi‑channel growth programs across content, outbound, SEO, and paid
• Strong grasp of positioning, messaging, and full‑funnel marketing strategy
• Analytical and operationally strong, with experience owning performance metrics and reporting
• Comfortable in a fast‑paced, build‑from‑scratch environment
• Experience supporting modern B2B go‑to‑market motions preferred
• What’s Offered: Competitive benefits package includes health, dental, vision, 401(k) with company match, bonus opportunity, flexible time off, reimbursement for home internet/mobile, meal perks, and company retreats.