B2B SaaS Growth Marketing Specialist

Fullsteam Personnel, LLC; Georgia; Hybrid; USD 73,000 - 82,000; Full time

Job summary

Fullsteam is seeking a hands-on Marketing Specialist to own day-to-day marketing execution for multiple automotive brands. You will work at the intersection of content, paid media, social, email, and agency management, bringing together a strong external partner ecosystem into a cohesive, measurable marketing engine, and will report directly to the Automotive Vertical's Director of Marketing.

This is not a strategy-from-a-distance role; it's executing, managing vendors, running campaigns, and

Qualifications

• 2–4 years of experience in digital marketing, ideally within a B2B SaaS or PLG environment.
• Hands-on experience with paid social (Meta), Google Ads, and SEO fundamentals.
• Experience managing or coordinating external agencies or vendors.
• Comfortable with email marketing platforms and marketing automation (HubSpot preferred).
• Strong written communication skills - writing briefs, reviewing copy, and coordinating creative.
• Data-driven mindset - tracks results and uses them to improve performance.
• Bonus: experience in the automotive industry, hands-on experience with AI tools (Claude) for content creation and campaign ideation, and graphic design skills (Canva, Adobe).

Responsibilities

• Organic Social: Plan, create, and publish content across Instagram, Facebook, YouTube, and other channels. Maintain strong, community-first brand voices.
• Agency Management: Own the day-to-day relationship with marketing and content agencies. Brief campaigns, review deliverables, and hold partners accountable to performance metrics.
• Email & SMS Marketing: Execute drip campaigns, trial nurture sequences, and re-engagement campaigns.
• Influencer Program: Execute the influencer marketing program. Identify new partners, manage relationships, and track performance.
• Event Support: Coordinate marketing presence at industry events, including asset creation, pre-event promotion, and post-event follow-up as needed.
• Marketing Stakeholder Reporting: Build and maintain weekly marketing performance reports covering paid, organic, email, and pipeline metrics. Present updates in weekly leadership meetings.
• Other marketing needs as they arise.

Skills

Paid social

Google Ads

SEO fundamentals

Agency management

Email marketing platforms

HubSpot

Written communication

Data-driven mindset

AI content tools

Graphic design

Tools

HubSpot

Canva

Adobe

Job description

Fullsteam is seeking a hands-on Marketing Specialist to own day-to-day marketing execution for multiple automotive brands. You will work at the intersection of content, paid media, social, email, and agency management, bringing together a strong external partner ecosystem into a cohesive, measurable marketing engine, and will report directly to the Automotive Vertical's Director of Marketing.

This is not a strategy-from-a-distance role; it's executing, managing vendors, running campaigns, and