B2B SaaS Digital Marketing Specialist (Remote)

Trackforce; Dallas (TX); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Fully remote

Open time off

Medical coverage

Dental coverage

Vision coverage

HSA

Life and disability insurance

401(k) with match

Wellness program

Travel support

Referral program

Job summary

Trackforce is seeking a Digital Marketing Specialist to drive pipeline growth through paid media, marketing automation, email marketing, and digital campaign execution. You will collaborate with Product Marketing, Content Marketing, Sales, and Marketing Operations to boost awareness, engagement, and pipeline creation.

The role emphasizes demand generation, analytics, and revenue impact, with 100% remote work and a competitive benefits package designed for a global, flexible workforce.

Qualifications

• 3-5 years of digital marketing experience, preferably in B2B SaaS.
• Hands-on experience managing Google Ads and LinkedIn Ads.
• Experience with HubSpot or similar marketing automation platforms.
• Strong understanding of lead generation and demand generation principles.
• Experience analyzing campaign performance and marketing metrics.
• Excellent organizational and project management skills.

Responsibilities

• Plan, launch, and optimize paid search, paid social, and retargeting campaigns.
• Manage campaign budgets and performance against lead and pipeline goals.
• Develop audience targeting strategies across multiple channels.
• Continuously test and optimize messaging, creative, and landing pages.
• Build and execute email campaigns, nurture programs, and customer journeys in HubSpot.
• Support lead nurturing programs across multiple buyer personas.
• Assist with lead scoring and segmentation initiatives.
• Ensure proper campaign tracking and reporting.
• Monitor campaign KPIs and create recurring performance reports.

Skills

Digital marketing

Lead generation

Marketing analytics

Organizational skills

Project management

Tools

Google Ads

LinkedIn Ads

HubSpot

Job description

Trackforce is seeking a Digital Marketing Specialist to drive pipeline growth through paid media, marketing automation, email marketing, and digital campaign execution. You will collaborate with Product Marketing, Content Marketing, Sales, and Marketing Operations to boost awareness, engagement, and pipeline creation.

The role emphasizes demand generation, analytics, and revenue impact, with 100% remote work and a competitive benefits package designed for a global, flexible workforce.