Marketing Specialist - B2B SaaS for Auto Growth

Fullsteam; United States; Remote; USD 73,000 - 82,000; Full time

Job summary

Fullsteam is seeking a hands-on Marketing Specialist to own day-to-day marketing execution for multiple automotive brands. You will work at the intersection of content, paid media, social, email, and agency management, turning partnerships into a cohesive, measurable engine.

You will report to the Automotive Vertical’s Director of Marketing and handle campaigns, vendor management, event support, and weekly performance reporting that directly drives revenue.

Qualifications

• 2–4 years of digital marketing experience in B2B SaaS or PLG.
• Hands-on paid social (Meta), Google Ads, and SEO fundamentals.
• Experience coordinating external agencies or vendors.
• Familiar with email marketing platforms and marketing automation (HubSpot preferred).
• Strong written communication and ability to review copy and briefs.
• Data-driven mindset with ability to measure and optimize performance.
• Bonus: automotive industry exposure and AI tools experience (Claude).

Responsibilities

• Plan, publish, and optimize organic content across social channels.
• Manage day-to-day agency relationships; brief campaigns and review deliverables.
• Execute email and SMS campaigns, nurture sequences, and re-engagement efforts.
• Lead influencer marketing programs; identify partners and track performance.
• Support industry-event marketing with assets, pre-event promotion, and post-event follow-up.
• Produce weekly marketing performance reports covering paid, organic, email, and pipeline metrics.

Skills

Digital marketing

Paid social

SEO basics

Email marketing

Agency management

Content creation

Data-driven

Brief writing

Tools

HubSpot

Canva

Adobe

Job description

Fullsteam is seeking a hands-on Marketing Specialist to own day-to-day marketing execution for multiple automotive brands. You will work at the intersection of content, paid media, social, email, and agency management, turning partnerships into a cohesive, measurable engine.

You will report to the Automotive Vertical’s Director of Marketing and handle campaigns, vendor management, event support, and weekly performance reporting that directly drives revenue.