Marketing Specialist

Fullsteam Personnel, LLC; Georgia; Hybrid; USD 73,000 - 82,000; Full time

Job summary

Fullsteam is seeking a hands-on Marketing Specialist to own day-to-day marketing execution for multiple automotive brands. You will work at the intersection of content, paid media, social, email, and agency management, bringing together a strong external partner ecosystem into a cohesive, measurable marketing engine, and will report directly to the Automotive Vertical's Director of Marketing.

This is not a strategy-from-a-distance role; it's executing, managing vendors, running campaigns, and

Qualifications

• 2–4 years of experience in digital marketing, ideally within a B2B SaaS or PLG environment.
• Hands-on experience with paid social (Meta), Google Ads, and SEO fundamentals.
• Experience managing or coordinating external agencies or vendors.
• Comfortable with email marketing platforms and marketing automation (HubSpot preferred).
• Strong written communication skills - writing briefs, reviewing copy, and coordinating creative.
• Data-driven mindset - tracks results and uses them to improve performance.
• Bonus: experience in the automotive industry, hands-on experience with AI tools (Claude) for content creation and campaign ideation, and graphic design skills (Canva, Adobe).

Responsibilities

• Organic Social: Plan, create, and publish content across Instagram, Facebook, YouTube, and other channels. Maintain strong, community-first brand voices.
• Agency Management: Own the day-to-day relationship with marketing and content agencies. Brief campaigns, review deliverables, and hold partners accountable to performance metrics.
• Email & SMS Marketing: Execute drip campaigns, trial nurture sequences, and re-engagement campaigns.
• Influencer Program: Execute the influencer marketing program. Identify new partners, manage relationships, and track performance.
• Event Support: Coordinate marketing presence at industry events, including asset creation, pre-event promotion, and post-event follow-up as needed.
• Marketing Stakeholder Reporting: Build and maintain weekly marketing performance reports covering paid, organic, email, and pipeline metrics. Present updates in weekly leadership meetings.
• Other marketing needs as they arise.

Skills

Paid social

Google Ads

SEO fundamentals

Agency management

Email marketing platforms

HubSpot

Written communication

Data-driven mindset

AI content tools

Graphic design

Tools

HubSpot

Canva

Adobe

Job description

Job Summary

We're looking for a hands-on Marketing Specialist to own day-to-day marketing execution for multiple automotive brands. This person will work at the intersection of content, paid media, social, email, and agency management, bringing together a strong external partner ecosystem into a cohesive, measurable marketing engine, and will report directly to the Automotive Vertical's Director of Marketing. This is not a strategy-from-a-distance role; it's executing, managing vendors, running campaigns, and building programs that directly drive revenue.

Primary Responsibilities

• Organic Social: Plan, create, and publish content across Instagram, Facebook, YouTube, and other channels. Maintain strong, community-first brand voices.
• Agency Management: Own the day-to-day relationship with marketing and content agencies. Brief campaigns, review deliverables, and hold partners accountable to performance metrics.
• Email & SMS Marketing: Execute drip campaigns, trial nurture sequences, and re-engagement campaigns.
• Influencer Program: Execute the influencer marketing program. Identify new partners, manage relationships, and track performance.
• Event Support: Coordinate marketing presence at industry events, including asset creation, pre-event promotion, and post-event follow-up as needed.
• Marketing Stakeholder Reporting: Build and maintain weekly marketing performance reports covering paid, organic, email, and pipeline metrics. Present updates in weekly leadership meetings.
• Other marketing needs as they arise.

Skills & Competencies

• 2-4 years of experience in digital marketing, ideally in a B2B SaaS or product-led growth (PLG) environment.
• Hands-on experience with paid social (Meta), Google Ads, and SEO fundamentals.
• Experience managing or coordinating external agencies or vendors.
• Comfortable with email marketing platforms and marketing automation (HubSpot preferred).
• Strong written communication skills - writing briefs, reviewing copy, and coordinating creative.
• Data-driven mindset - tracks results and uses them to improve performance.
• Bonus: experience in the automotive industry, hands-on experience with AI tools (Claude) for content creation and campaign ideation, and graphic design skills (Canva, Adobe, or similar).

Minimum Qualifications

2-4 years of experience in digital marketing, ideally within a B2B SaaS or product-led growth (PLG) environment.

Salary Range

$73,399 - 82,000 USD

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background.

Fullsteam is an Equal Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.

Fullsteam: Leading the Evolution of Software and Payments

Fullsteam integrates modern and scalable payments technology with vertical software to create industry-specific features and end-to-end business management systems.

Fullsteam is a rapidly growing, dynamic, and exciting private equity-backed software and payments company headquartered in Auburn, AL.

The company was formed in 2018 by a core group of talented payments and software experts.

Fullsteam is quickly expanding its operations through the acquisition of strategic portfolio companies that could benefit from our cutting-edge software and payments platform.