B2B Marketing Ops Lead, Partner Platforms
Mastercard Inc.
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Benefits offered by this job
Job summary
Mastercard is seeking a Manager, B2B Marketing Operations - Partner Marketing Platforms to lead the technology roadmap for partner marketing and connect CRM, marketing automation, event platforms, and data reporting. You will collaborate with Partner Marketing, Channel Sales, and IT to scale campaigns, co-marketing, and events globally.
The role requires deep B2B marketing experience, strong program governance, and hands-on experience with Salesforce, Impartner, Cvent, and Workfront.
Qualifications
- Experience in B2B marketing and partner-led growth.
- Strong collaboration across marketing, sales, privacy, technology, and operations.
- Proven ability to translate business needs into scalable technical requirements and workflows.
Responsibilities
- Own technology roadmap for partner marketing platforms.
- Design connected MarTech ecosystem for partner programs and events.
- Define data standards, integrations, and reporting for partner campaigns.
- Lead cross-functional rollout plans and governance for new capabilities.
- Measure adoption, efficiency, and campaign throughput across global teams.
Skills
Education
Tools
Job description
Mastercard is seeking a Manager, B2B Marketing Operations - Partner Marketing Platforms to lead the technology roadmap for partner marketing and connect CRM, marketing automation, event platforms, and data reporting. You will collaborate with Partner Marketing, Channel Sales, and IT to scale campaigns, co-marketing, and events globally.
The role requires deep B2B marketing experience, strong program governance, and hands-on experience with Salesforce, Impartner, Cvent, and Workfront.
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