B2B Marketing Operations Leader - Partner Platforms

Mastercard Colombia, Inc.

Atlanta (GA)

On-site

USD 117,000 - 193,000

Full time

8 days ago

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Job summary

Mastercard is seeking a Manager, B2B Marketing Operations - Partner Marketing Platforms to own the technology roadmap and connected MarTech ecosystem that drives partner-led growth. You will connect CRM, marketing automation, event platforms, and data reporting to support scalable indirect engagement through partners.

You will translate business needs into technical requirements, collaborate with cross-functional teams, and define standards for data quality and campaign scalability while

Qualifications

Bachelor's or master's degree in marketing, business, analytics, engineering or related field.
Five+ years in B2B marketing, partner-led models, and growth.
Experience with marketing automation and CRM platforms (Salesforce preferred).

Responsibilities

Own and align the partner marketing technology roadmap with strategy.
Define integrations, data standards, and scalable capabilities.
Design scalable partner campaigns, events, and co-marketing workflows.
Collaborate across teams to ensure governance, reporting and adoption.
Lead cross-functional initiatives from discovery to launch and improvement.

Skills

B2B marketing

Channel/Partner marketing

Marketing automation

CRM platforms

Salesforce

Impartner

Vistex

Cvent

Adobe Workfront

Tableau

PowerBI

Bachelor's/Master's degree

Microsoft Office

Education

Bachelor's or master's degree in marketing, business, analytics, engineering or related field

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