B2B Partner Lifecycle Marketing Strategist

arcticwolf; Eden Prairie (MN); On-site; USD 90,000 - 120,000; Full time

Job summary

Arctic Wolf is seeking a Senior Partner Lifecycle Marketing Specialist to lead lifecycle programs that onboard, activate, and grow our partner ecosystem. You will collaborate with Partner Sales, Partner Marketing, Revenue Marketing, Enablement, and Operations to scale journeys that drive engagement and pipeline.

The ideal candidate has 2–5 years in B2B marketing, strong experience with marketing automation and CRM, and a hands-on approach to data-driven optimization across channels.

Qualifications

• Bachelor's degree in marketing, Business, Communications, or a related discipline.
• 2-5 years in B2B marketing, lifecycle marketing, partner marketing, channel marketing, demand generation, or a related field.
• Experience with multi-channel campaigns and data-driven optimization.

Responsibilities

• Execute partner lifecycle marketing programs that support recruitment, onboarding, activation, engagement, retention, and growth.
• Develop and manage partner nurture campaigns, email communications, newsletters, and targeted engagement programs.
• Support partner onboarding initiatives designed to accelerate time-to-first-opportunity and time-to-first-sale.
• Drive participation in partner training, certifications, incentives, MDF programs, co-marketing activities, and partner events.
• Coordinate campaign execution through marketing automation, CRM, and partner management platforms.
• Track, analyze, and report on lifecycle metrics including engagement, activation, program adoption, pipeline, and revenue.
• Identify optimization opportunities and implement improvements to partner journeys and campaigns.

Skills

Marketing automation

CRM platforms

Multi-channel campaigns

Project management

Education

Bachelor's degree in marketing, Business, Communications, or a related discipline

Tools

Marketing automation tools

CRM platforms

PRM platforms

Job description

Arctic Wolf is seeking a Senior Partner Lifecycle Marketing Specialist to lead lifecycle programs that onboard, activate, and grow our partner ecosystem. You will collaborate with Partner Sales, Partner Marketing, Revenue Marketing, Enablement, and Operations to scale journeys that drive engagement and pipeline.

The ideal candidate has 2–5 years in B2B marketing, strong experience with marketing automation and CRM, and a hands-on approach to data-driven optimization across channels.