Director, Digital Marketing

arcticwolf; Eden Prairie (MN); On-site; USD 180,000 - 240,000; Full time

Job summary

Arctic Wolf is seeking a strategic, results-driven Director, Digital Marketing to own the vision, roadmap, and performance of Arctic Wolf's digital marketing organization. This role leads a team of digital marketing managers and partners with regional marketing, sales, channel, and executive leadership to align digital investment with pipeline and revenue goals.

The director drives paid media, SEO, and digital experience initiatives, champions data-driven testing, and collaborates with global

Qualifications

• 12+ years of digital marketing experience with measurable results.
• 5+ years leading digital marketing teams including hiring and development.
• Experience owning multi-million dollar digital media budgets and pipeline outcomes.
• Experience presenting strategy to senior leadership.

Responsibilities

• Own strategy, budget, and multi-year roadmap for all digital advertising channels.
• Build, lead, and develop a team of digital marketing managers and specialists.
• Set intake and prioritization framework for digital marketing requests.
• Own the relationship, budget, and performance targets for external digital advertising agencies.
• Partner with global SEO and SEM to align organic and paid strategy across pipeline goals.
• Collaborate with digital creative and web development to optimize website and user journey.
• Champion a data-driven culture, testing, auditing, and optimizing landing pages and messaging.
• Align digital marketing with demand, regional marketing, product marketing, and communications.
• Advise senior leadership on the digital experience strategy for primary audience categories.
• Document and map digital touchpoints to inform broader marketing strategy.
• Perform competitive analysis of digital mix and tactics and translate findings for leadership.
• Serve as a strategic leader within Revenue Marketing cross-functionally.

Skills

Digital marketing leadership

Agency management

Website optimization

Analytics & measurement

Budget management

Tools

Google Analytics

Marketing automation

Programmatic advertising

Job description

At Arctic Wolf, you won't just watch the cybersecurity industry evolve - you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We're proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape - but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform.

If you're looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that's redefining security operations, Arctic Wolf is the right place for you.

Our mission is simple: End Cyber Risk. We're looking for a Director, Digital Marketing to be a part of making this happen.

About the Role

We are seeking a strategic, results-driven Director, Digital Marketing to own the vision, roadmap, and performance of Arctic Wolf's digital marketing organization. This role sets the strategy for paid media, SEO and digital experience investment, leads a team of digital marketing managers, and partners with regional marketing, sales, channel, and executive leadership to align digital investment with pipeline and revenue goals. The director represents digital marketing in senior leadership forums and is accountable for the measurable business outcomes of the digital program. This role reports to the VP of Global Acquisition Marketing.

Responsibilities

• Own the strategy, budget, and multi-year roadmap for all digital advertising channels, including paid search (Google/Bing), display, ABM/programmatic, and paid social, and hold the team accountable for pipeline and revenue targets.
• Build, lead, and develop a team of digital marketing managers and specialists, including hiring, coaching, performance management, and career development.
• Set the intake and prioritization framework for digital marketing requests, and hold the team accountable for on-time, high-quality delivery.
• Own the relationship, budget, and performance targets for external digital advertising agencies, negotiating contracts and holding agencies accountable to lead and pipeline goals.
• Partner closely and effectively with global SEO and SEM channel owner, campaigns, and digital agencies to align organic and paid strategy across shared pipeline goals, running a regular cross-channel review cadence and holding digital team accountable for aggregate inbound results.
• Partner with digital creative and web development leadership to align on the vision for global website and digital user journey optimization, increasing inbound lead generation and qualified pipeline.
• Champion a data-driven culture, setting standards for testing, auditing, and continually optimizing landing pages, promotions, and messaging across channels.
• Align digital marketing strategy with demand, regional marketing, product marketing, and communications leadership to ensure consistent go-to-market execution regionally and by segment.
• Advise senior leadership on the digital experience strategy for primary audience categories, including customers, prospects, partners, sales, and investors.
• Own documentation, maps, and use cases of digital touchpoints for primary audience categories, and ensure they inform broader marketing strategy.
• Own competitive analysis of digital mix and tactics, translating findings into strategic recommendations for leadership.
• Serve as a strategic leader within the Revenue Marketing organization representing digital marketing in cross-functional planning.

Who You Are

• Proven experience owning multi-million dollar digital media and agency budgets, with accountability for pipeline and revenue outcomes.
• Strong experience presenting digital strategy and performance to senior and executive leadership.
• Strong experience identifying target audiences and devising digital campaigns that engage, inform, and motivate at scale.
• Strong experience developing high-yield digital inbound strategies from search engine marketing to social media to paid media.
• Advanced knowledge of website, marketing automation, digital media, and marketing analytics tools (e.g., Google Analytics, etc.)
• Advanced knowledge of digital advertising strategies and platforms, including Google, Bing, and programmatic.
• Ability to travel up to 15% or less.

Minimum Qualifications

• 12+ years of experience in digital marketing, with a strong track record of results-driven digital go-to-market strategy, website conversion optimization, digital advertising, and analytics.
• 5+ years of experience leading and developing digital marketing managers and teams, including hiring and career development.

Preferred Qualifications

• Experience in business-to-business (B2B) software-as-a-service (SaaS) or cybersecurity marketing.
• Experience managing global digital marketing agency relationships.
• Experience in building in-house digital teams.
• Experience building and scaling A/B