B2B Paid Media Strategist (Remote)

Blacksmith Agency LLC; Ohio; Remote; USD 60,000 - 100,000; Full time

Job summary

Blacksmith Agency is seeking an Account Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will be the strategic voice at the table, directing targeting, budgets, roadmaps, and narrative on client calls.

This role requires hands-on experience with Google Ads and Meta, a track record of improving ROAS, and excellence in English on live calls with US clients. This is a fully remote, full-time position serving clients across the USA, Canada, and beyond.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

US client calls

ROAS/CPA analysis

Tools

GA4

Tag Manager

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking an Account Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will be the strategic voice at the table, directing targeting, budgets, roadmaps, and narrative on client calls.

This role requires hands-on experience with Google Ads and Meta, a track record of improving ROAS, and excellence in English on live calls with US clients. This is a fully remote, full-time position serving clients across the USA, Canada, and beyond.