Strategic Paid Media Lead (Remote, B2B Growth)

Blacksmith Agency LLC; Pennsylvania; Remote; USD 65,000 - 95,000; Full time

Job summary

Blacksmith Agency LLC is seeking an Account Strategist to own paid media campaigns for B2B and growing-brand clients. You will drive targeting, budgets, and the narrative on client calls, serving as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS and CPA, and create 90-day roadmaps for each client. Strong US English communication on live calls is essential.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• Proven track record of improving ROAS or lowering CPA.

Responsibilities

• Paid media ownership across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking setup with GA4, Tag Manager and platform pixels.
• 90-day and quarterly roadmaps for each client; explain numbers on calls.

Skills

Google Ads

Meta Ads

Account management

US English

B2B marketing

Tools

GA4

Tag Manager

Microsoft Ads

LinkedIn Ads

Job description

Blacksmith Agency LLC is seeking an Account Strategist to own paid media campaigns for B2B and growing-brand clients. You will drive targeting, budgets, and the narrative on client calls, serving as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS and CPA, and create 90-day roadmaps for each client. Strong US English communication on live calls is essential.