B2B Paid Media Strategist: Google Ads Focus (Remote)

Blacksmith Agency LLC; United States; Remote; GBP 45,000 - 67,000; Full time

Benefits offered by this job

Remote work (USA, Canada, LatinAmerica

Job summary

Blacksmith Agency is an AI-first digital agency hiring a Google Ads Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will set targeting, budgets, and roadmaps, acting as the strategic voice during client discussions.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize for ROAS and CPA, and craft the 90-day client narratives. This is a remote, full-time role working with US/Canada/LatAm/South Africa clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

Client communication

Tools

GA4

Tag Manager

Conversion pixels

Job description

Blacksmith Agency is an AI-first digital agency hiring a Google Ads Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will set targeting, budgets, and roadmaps, acting as the strategic voice during client discussions.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize for ROAS and CPA, and craft the 90-day client narratives. This is a remote, full-time role working with US/Canada/LatAm/South Africa clients.