B2B Marketing Strategist & Campaign Lead

IDEX; Wheeling Township (IL); On-site; USD 88,000 - 132,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement savings with company

PTO

Job summary

IDEX Corporation is seeking a Marketing Specialist to manage outbound marketing activities, including exhibitions, digital marketing, and product promotion, coordinating with the product, commercial teams, distributors and customers to drive planning and execution of marketing initiatives.

You will collaborate with Marketing teams worldwide, bring a creative and quantitative mindset, and leverage analytics to strengthen the brand and support business growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, or similar field.
• Minimum 4+ years of experience in B2B marketing.
• Solid knowledge of marketing tools, techniques, and best practices for social media marketing, email marketing, and Google Analytics.

Responsibilities

• Tradeshow, customer events and distributors events: lead end-to-end strategy and execution.
• Email marketing and newsletters: build targeted campaigns and optimize performance.
• Account-based marketing: develop targeted ABM activities to engage key customers.
• Co-marketing activities: collaborate with distributors for joint campaigns.
• Digital marketing: drive online growth with ads, SEO, and Google Ads.
• Advertising and promotion: promote products in industry outlets and magazines.
• Sales tools library: create and maintain flyers, presentations, videos, and testimonials.
• Website and social media: oversee updates and analytics-driven optimization.
• Thought leadership: develop press releases, blogs, and whitepapers.
• Market research and pricing: conduct studies and support pricing inquiries.

Skills

Project Management

Communication

Creative Thinking

Analytical Thinking

Attention to Detail

Team Player

Bilingual (Spanish) optional

Education

Bachelor’s Degree in Marketing

Tools

Google Analytics

MS Office

Job description

IDEX Corporation is seeking a Marketing Specialist to manage outbound marketing activities, including exhibitions, digital marketing, and product promotion, coordinating with the product, commercial teams, distributors and customers to drive planning and execution of marketing initiatives.

You will collaborate with Marketing teams worldwide, bring a creative and quantitative mindset, and leverage analytics to strengthen the brand and support business growth.