B2B Marketing Specialist — Programs & Events

Wesco; Pittsburgh (Allegheny County); On-site; USD 59,000 - 76,000; Full time

Benefits offered by this job

Benefits program

Job summary

Wesco in Pittsburgh is seeking a Specialist - Marketing to execute defined programs, channels, and workstreams with accountability for quality and timely delivery. You will apply established playbooks, processes, and tools to support awareness, engagement, and demand objectives.

You will also produce reliable outputs with increasing independence, contribute performance insights, and collaborate with cross functional partners to support effective program execution and continuous improvement.

Qualifications

• Associates’ Degree (U.S.)/College Diploma (Canada) - Marketing, Communications, Business, or related field required
• Bachelor’s Degree - Marketing, Communications, Business, or related field preferred
• 2–4 years of relevant marketing experience
• Experience supporting B2B marketing initiatives, including campaign execution, content development, trade shows, and customer engagement programs is preferred
• Strong Microsoft Office skills, with experience creating Excel reports, PowerPoint presentations, and professional Word documents
• Demonstrated ability to own discrete workstreams with minimal supervision
• Working knowledge of multi channel marketing tactics and associated tools
• Strong organizational, communication, and execution skills
• Analytical mindset with ability to interpret basic performance data
• Ability to manage multiple priorities in a fast paced environment
• Industry experience in technology, product manufacturing, or supply chain preferred
• Ability to travel 0% - 25%

Responsibilities

• Executes assigned marketing programs, campaigns, or channel activities end to end
• Produces marketing assets, content, and deliverables aligned to briefs and brand standards
• Coordinates inputs from internal partners, agencies, and vendors to support execution
• Tracks performance metrics and customer engagement; flags risks and opportunities
• Supports research and analysis activities including customer, market, and competitive inputs
• Maintains documentation, trackers, and system updates to ensure execution accuracy
• Applies continuous improvement practices to enhance efficiency and program quality
• Plans and executes trade shows and industry events

Skills

Organizational skills

Communication skills

Execution skills

Analytical mindset

Multi-channel marketing

Own discrete workstreams

Prioritization in fast-paced env

Travel readiness

Education

Associates’ Degree / College Diploma

Bachelor’s Degree in Marketing/Communications/Business

Tools

Microsoft Office

Excel

PowerPoint

Word

Job description

Wesco in Pittsburgh is seeking a Specialist - Marketing to execute defined programs, channels, and workstreams with accountability for quality and timely delivery. You will apply established playbooks, processes, and tools to support awareness, engagement, and demand objectives.

You will also produce reliable outputs with increasing independence, contribute performance insights, and collaborate with cross functional partners to support effective program execution and continuous improvement.