Director B2B Campaign Operations

Staples Advantage Canada; Framingham (MA); On-site; USD 140,000 - 210,000; Full time

Job summary

Staples Advantage Canada is seeking a B2B Campaign Operations Director to lead marketing operations, optimize CDP-driven journeys, and drive data-driven decision making for our B2B growth. You will collaborate across Marketing, Sales Operations, and senior leadership to improve campaign execution, reporting, and ROI.

The role requires a track record of 10+ years in B2B marketing or GM roles with 3+ years in ops leadership, strong analytical skills, and expertise with Salesforce, Marketo, and

Qualifications

• Bachelor’s degree in Marketing, Business, Mathematics, Finance, Economics, Science or related field; MBA or advanced degree preferred.
• 10+ years of experience in B2B marketing or GM role, with at least 3 years in a marketing operations leadership role.
• CRM or CDP experience preferred.
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical skills with ability to interpret complex data.

Responsibilities

• Oversee marketing email operations to support Staples Business growth.
• Mature our CDP usage to create personalized, data-driven multi-touch journeys.
• Support end-to-end B2B lead management: qualification, scoring, routing, conversion, and reporting.
• Translate marketing performance data into executive-level insights and actionable recommendations.
• Lead optimization of lead management workflows to improve pipeline and sales handoffs.
• Guide budget management and vendor relationships for marketing operations.

Skills

Leadership

Strategic thinking

Analytical skills

Budget management

Cross-functional collaboration

Communication

Process improvement

Data-driven decision making

Education

Bachelor's degree

MBA (preferred)

Tools

Salesforce

Marketo

HubSpot

Pardot

Eloqua

Tableau

Power BI

Job description

B2B Campaign Operations Director is a strategic leadership role which supports Staples Business growth objectives by;

a) overseeing our marketing email operations functions that support Staples Business; and

b) maturing our utilization of a Customer Data Platform to develop and execute highly personalized, data-driven, and well-orchestrated multi-touch journeys.

c) supporting the end-to-end B2B lead management process, from lead qualification, scoring, routing, conversion, driving CLV, and related reporting and feedback loops.

This role will improve the efficiency and effectiveness of our targeted marketing and prospecting efforts by leveraging marketing technology (martech), both first and third party customer data, a deep understanding of customer segmentation and B2B Marketing best practices.

Key Responsibilities

• Leverage the recent implementation of a CDP for both efficiency and effectiveness. Collaborate closely with Marketing peers, Sales Operations, and Senior Leaders, ensuring data-driven personalization, mature segmentation, flawless campaign execution, accurate and near-real-time reporting, and continuous process improvement.
• Evolve our B2B Marketing Operations from email campaign deployment to personalized campaigns and journeys for targeted audiences with coordination across not only email but also sales and site.
• Maintain data governance standards, database hygiene, and compliance requirements across marketing systems, and segmentation precision that enable personalized customer experiences. Actively research and recommend third party data partners to enhance our program.
• Translate marketing performance data into strategic insights, delivering executive level reporting and actionable recommendations that inform investment decisions and campaign optimization.
• Support Staples B2B lead management strategy, partnering with the Growth Marketing & CRM teams responsible for our lead generation strategy. Own the optimization of our lead management workflows – routing, tracking, reporting, and enabling sales teams to convert pipeline more effectively.
• Continuously refine lead scoring models, routing logic, and partner on multi-touch attribution frameworks that maximize pipeline quality and deliver measurable marketing ROI, embodying a continuous improvement mindset.
• Partner with Sales Operations, Marketing leadership, and cross-functional stakeholders to eliminate friction in lead handoff processes, enhance nurture programs, and align revenue operations end-to-end.
• Manage the marketing operations budgets and any relevant technology vendor relationships.
• Build and develop a high-performing marketing operations team, cultivating technical excellence, strategic thinking, and a culture of innovation that scales with business growth.
• Stay abreast of industry trends, emerging technologies, and best practices to ensure the marketing organization remains competitive.
• Infuse AI utilization into your daily routines and that of your team.

Qualifications

• Bachelor’s degree in Marketing, Business, Mathematics, Finance, Economics, Science or a related field; MBA or advanced degree preferred.
• 10+ years of experience in B2B marketing or GM role, with at least 3 years in a marketing operations leadership role. CRM or CDP experience preferred.
• Expertise in marketing technology platforms (e.g., Salesforce, Marketo, HubSpot, Pardot, Eloqua) and data analytics tools (e.g., Tableau, Power BI).
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Proven ability to manage budgets, vendors, and cross-functional projects in a fast-paced environment.
• Excellent leadership, communication, and interpersonal skills.
• Demonstrated experience driving process improvement and operational excellence in a B2B context.
• Knowledge of data privacy regulations and compliance best practices.