B2B Marketing Manager: Proposals, SEO & Growth

Construction Material Testing; Concord (NH); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to own the website and its search performance, the statement-of-qualifications and proposal library, the content calendar, and campaigns that generate conversations for the business development team. This hands-on role measures marketing by proposals, not impressions.

The position requires 5+ years in B2B marketing with construction/industrial services exposure, CRM and analytics experience, and strong copywriting skills.

Qualifications

• 5+ years in B2B marketing; at least 2 in AEC/construction/engineering/industrial services.
• Hands-on with a modern website stack, search analytics, and CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious about compaction tests.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and analytics.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for markets opened, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

AEC/construction experience

Website analytics

CRM

Copywriting

Proposal development

Calendar management

Tools

CRM software

SEO tools

Content management system

Job description

Construction Material Testing seeks a Marketing Manager to own the website and its search performance, the statement-of-qualifications and proposal library, the content calendar, and campaigns that generate conversations for the business development team. This hands-on role measures marketing by proposals, not impressions.

The position requires 5+ years in B2B marketing with construction/industrial services exposure, CRM and analytics experience, and strong copywriting skills.