B2B Growth Marketing Lead

Socket.dev; Washington; On-site; USD 110,000 - 150,000; Full time

Job summary

Socket.dev is seeking a proactive B2B Marketing Manager to drive growth and engagement across provider, payer, and manufacturer audiences. You will develop integrated campaigns, enable sales with compelling materials, and manage CRM programs to support lead generation and customer engagement.

The role requires strategic thinking and hands-on execution, with the ability to handle multiple priorities and help scale marketing processes as the organization grows.

Qualifications

• 5+ years of experience in B2B marketing, healthcare marketing, demand generation, field marketing, or related discipline.
• Proven ability to manage multiple projects simultaneously with strong organizational and time management skills.
• Experience with email marketing, CRM platforms, and/or marketing automation tools such as Salesforce, HubSpot, or Zoho.
• Ability to use campaign and CRM data to evaluate performance and inform decisions.
• Excellent written and verbal communication, collaboration, and stakeholder management skills.

Responsibilities

• Develop and execute integrated B2B marketing campaigns across provider, payer, and manufacturer audiences.
• Partner with sales and account management to identify marketing needs and develop targeted campaigns.
• Create sales enablement tools, presentations, and resources for engaging prospects and communicating value.
• Lead field marketing support for industry events, webinars, and educational programs.
• Manage CRM and marketing automation activities, including lead tracking and dashboards.

Skills

Campaign management

CRM platforms

Marketing automation

Email marketing

Stakeholder management

Tools

Salesforce

HubSpot

Zoho CRM

Job description

Socket.dev is seeking a proactive B2B Marketing Manager to drive growth and engagement across provider, payer, and manufacturer audiences. You will develop integrated campaigns, enable sales with compelling materials, and manage CRM programs to support lead generation and customer engagement.

The role requires strategic thinking and hands-on execution, with the ability to handle multiple priorities and help scale marketing processes as the organization grows.