Integrated Marketing Manager: Events & Partnerships

Crain Communications; Chicago (IL); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Bonus opportunities

Retirement plan contributions

Job summary

Crain Communications is seeking an experienced Marketing Manager to plan and execute marketing programs for multiple brands providing critical news and insights. The role sits at the center of Crain Corporate Marketing, collaborating across Sales, Events, Editorial and Operations to deliver integrated campaigns that support our events and award programs.

The ideal candidate thrives in a fast-paced environment, brings strong collaboration skills, and uses data-driven insights to optimize

Qualifications

• 4+ years of experience developing and executing integrated marketing campaigns in B2B marketing.
• Experience supporting events, awards, subscriptions, partnerships or revenue initiatives.
• Strong understanding of digital, email, social, web and print marketing channels.
• Experience with marketing tech, CRM, automation and analytics to measure campaigns.
• Excellent written and verbal communication; ability to craft briefs and messaging.
• Proven project management and cross-functional collaboration skills.

Responsibilities

• Develop and execute integrated marketing campaigns across events, awards, subscriptions, memberships, products and partnerships.
• Translate objectives into audience-focused marketing strategies that drive revenue and growth.
• Serve as a brand steward, ensuring messaging consistency across channels and customer experiences.
• Collaborate with Sales, Editorial, Events, Creative and shared services to reach target audiences and goals.
• Create campaign strategies, messaging frameworks and briefs with clear goals and metrics.
• Oversee execution across email, web, social, digital advertising, print and other channels.
• Manage integrated marketing calendars, plans and timelines to keep teams aligned.
• Analyze campaign performance and insights to optimize strategies.
• Identify opportunities to improve marketing processes with automation and AI tools.
• Keep current on industry trends and share insights to elevate performance.

Skills

Integrated marketing campaigns

B2B marketing

Cross-functional collaboration

Marketing analytics

Campaign performance optimization

Education

Bachelor's degree in marketing, communications, business

Tools

CRM platforms

Marketing automation tools

Analytics platforms

Job description

Crain Communications is seeking an experienced Marketing Manager to plan and execute marketing programs for multiple brands providing critical news and insights. The role sits at the center of Crain Corporate Marketing, collaborating across Sales, Events, Editorial and Operations to deliver integrated campaigns that support our events and award programs.

The ideal candidate thrives in a fast-paced environment, brings strong collaboration skills, and uses data-driven insights to optimize