B2B Marketing Lead, VAS & ABM Growth (Hybrid Austin)

Visa; Austin (TX); Hybrid; USD 121,000 - 194,000; Full time

Benefits offered by this job

Hybrid work model

Austin office

Job summary

Visa is seeking an experienced B2B Marketing Manager to develop demand generation and ABM programs, strengthening Visa's leadership in Value-Added Services. You will collaborate with Sales, Product, Field and Commercial teams across regions to deliver integrated campaigns that drive awareness and demand.

This is a global role with a regional focus, requiring a hands-on contributor who can navigate local markets while aligning with global strategy.

Qualifications

• 5+ years of relevant B2B marketing experience.
• Bachelor's degree in business or marketing; MBA preferred.
• Experience driving demand and revenue growth through integrated marketing programs.
• Knowledge of marketing tech stack and analytics.

Responsibilities

• Develop and execute B2B marketing strategies across multiple regions.
• Adapt global strategy to regional requirements and drive campaigns.
• Create content and manage brand positioning across channels.
• Lead ABM programs and coordinate with Sales and client teams.
• Measure performance, manage budgets, and collaborate with partners.

Skills

Campaign management

Account-based marketing

Content development

Analytical skills

Excellent communication

Partner/vendor management

Agile working

Education

Bachelor's degree in business or marketing

MBA preferred

Advanced degree (e.g., Master, MBA, JD, MD)

Tools

Microsoft Dynamics

Eloqua

Demandbase

Google Analytics

Job description

Visa is seeking an experienced B2B Marketing Manager to develop demand generation and ABM programs, strengthening Visa's leadership in Value-Added Services. You will collaborate with Sales, Product, Field and Commercial teams across regions to deliver integrated campaigns that drive awareness and demand.

This is a global role with a regional focus, requiring a hands-on contributor who can navigate local markets while aligning with global strategy.