B2B Marketing Lead: Growth & ABM Strategy

Mastercard Inc.; Town/Village of Harrison (NY); On-site; USD 135,000 - 222,000; Full time

Job summary

Mastercard Inc. in Purchase, NY seeks a Manager, B2B Marketing to lead US B2B marketing for Corporate Solutions, Transfer Solutions and SMBs.

You will design ABM programs, events, channel advertising and thought leadership to drive awareness, consideration and conversion for our sales teams. You will partner with product, sales, marketing operations, Sponsorships, Media, agencies and legal to ensure compliant, effective campaigns and measure performance to adjust strategies.

Qualifications

• Experience leading B2B marketing for enterprise solutions.
• Strong data analysis and interpretation skills.
• Cross-functional collaboration with product, sales and marketing ops.

Responsibilities

• Develop and execute B2B marketing strategy and optimization for US commercial solutions, including ABM, events, channel advertising and thought leadership.
• Capture and interpret performance data, analyze outcomes and adjust approaches accordingly.
• Collaborate with product, sales, marketing operations, Sponsorships, Media, agencies and legal for seamless execution.

Skills

B2B marketing

ABM

Events

Channel advertising

Thought leadership

Data analysis

Cross-functional collaboration

Excel

PowerPoint

AI skills

Team player

Communication

Problem solving

Detail oriented

Tools

Microsoft Office

AI tools

Job description

Mastercard Inc. in Purchase, NY seeks a Manager, B2B Marketing to lead US B2B marketing for Corporate Solutions, Transfer Solutions and SMBs.

You will design ABM programs, events, channel advertising and thought leadership to drive awareness, consideration and conversion for our sales teams. You will partner with product, sales, marketing operations, Sponsorships, Media, agencies and legal to ensure compliant, effective campaigns and measure performance to adjust strategies.