B2B Marketing Lead - Remote (North America)

McGraw-Hill Professional, Inc.; United States; Remote; USD 82,000 - 107,000; Full time

Job summary

McGraw-Hill Professional, Inc. in the United States is seeking a Marketing Manager- B2B to lead hands-on multi-channel campaigns across North America, connecting professional medical and SciTech audiences with digital products that support work, learning, and research.

You'll execute field and campus events, drive pipeline with the Sales team, manage Marketo and Salesforce activities, and deliver timely reporting and optimization to boost MQLs and product awareness.

Qualifications

• 3-5 years of B2B marketing experience.
• Hands-on experience executing multi-channel campaigns.
• Experience delivering field marketing events, on-campus activations, tradeshows.
• Experience using Marketo for campaign build and reporting.
• Experience with Salesforce CRM for lead tracking and activity reporting.
• Experience using analytics tools to monitor campaign performance.

Responsibilities

• Execute field and on-campus marketing events across US & Canada.
• Partner with Sales to align marketing with priorities and generate MQLs.
• Manage digital campaigns using Marketo and coordinate agency activity.
• Maintain campaign data in Marketo and Salesforce for reporting.
• Coordinate marketing assets and production with agencies and internal teams.
• Support budget tracking and project delivery across portfolios.

Skills

B2B marketing

Campaign execution

Field marketing events

Marketo

Salesforce

Analytics tools

Campaign coordination

Communication

Education

Degree required

Tools

Marketo

Salesforce

Adobe Analytics

Google Analytics

Asana

Job description

McGraw-Hill Professional, Inc. in the United States is seeking a Marketing Manager- B2B to lead hands-on multi-channel campaigns across North America, connecting professional medical and SciTech audiences with digital products that support work, learning, and research.

You'll execute field and campus events, drive pipeline with the Sales team, manage Marketo and Salesforce activities, and deliver timely reporting and optimization to boost MQLs and product awareness.