B2B Marketing Insights Analyst

Ajinomoto Health & Nutrition North America, Inc.; Itasca (IL); Hybrid; USD 80,000 - 85,000; Full time

Benefits offered by this job

Competitive pay

Annual bonus

Medical, dental, vision — Day 1

Paid time off

Job summary

Ajinomoto Health & Nutrition North America, seeks a Marketing Analyst - Market Research & Customer Insights to support B2B marketing, market research, and customer insights across Solutions & Ingredients. You will translate research into actionable recommendations for strategy, sales enablement, and business development.

The role analyzes trends across customers, markets, and the nutrition landscape, partnering with Marketing, Sales, R&D, and Product Management to develop dashboards, reports,

Qualifications

• Bachelor’s degree in Marketing, Business, Market Research, Consumer Insights, Analytics, or a related field.
• 3-5 years of experience in marketing analytics, B2B marketing, market research, customer insights, consumer insights, market intelligence, competitive analysis, strategic marketing, or a related commercial role.
• Experience conducting primary and secondary research, analyzing qualitative and quantitative data, identifying market or consumer trends, and developing actionable business recommendations.
• Experience developing reports, dashboards, presentations, or other data visualization tools and communicating insights to cross-functional stakeholders.
• Experience supporting customer-facing programs, trade shows, conferences, webinars, or other B2B marketing and engagement activities.
• Experience in food & beverage, food ingredients, nutrition, consumer packaged goods (CPG), or another B2B commercial environment is preferred.

Responsibilities

• Market Research, Customer Insights & Competitive Intelligence.
• Conduct primary and secondary research across customers, markets, consumers, competitors, trends.
• Translate research into actionable recommendations for Marketing, Sales, Product Management, and leadership.
• Develop reports, dashboards, data visualizations, and market intelligence resources.
• Strategic Marketing, Sales Enablement & Go-to-Market Support.
• Support B2B marketing strategy, go-to-market planning, sales enablement, business development, and innovation initiatives.
• Customer Engagement & Industry Activation.
• Plan and execute customer-facing programs, including trade shows, conferences, webinars, and advisory sessions.
• Project Management & Cross-Functional Execution.
• Lead initiatives from planning through execution with budget oversight and vendor coordination.
• Other duties as assigned.

Skills

Marketing analytics

B2B marketing

Market research

Customer insights

Competitive intelligence

Strategic marketing

Data visualization

Dashboards

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Market Research, Consumer Insights, Analytics, or related field

Tools

Excel

Power BI

Tableau

Job description

Ajinomoto Health & Nutrition North America, seeks a Marketing Analyst - Market Research & Customer Insights to support B2B marketing, market research, and customer insights across Solutions & Ingredients. You will translate research into actionable recommendations for strategy, sales enablement, and business development.

The role analyzes trends across customers, markets, and the nutrition landscape, partnering with Marketing, Sales, R&D, and Product Management to develop dashboards, reports,