Marketing Senior Specialist

RIB Software; Alpharetta (GA); On-site; USD 70,000 - 105,000; Full time

Job summary

RIB Software in Alpharetta, GA is seeking a Marketing Senior Specialist to drive demand generation, digital marketing, and regional campaigns across North America. You will collaborate with sales, product marketing, customer success, and global teams to execute integrated programs and support key events.

The ideal candidate has 3–5 years of B2B software marketing experience, hands-on experience with marketing automation, and a track record of managing multiple projects in a fast-paced tech

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in B2B marketing, preferably software/SaaS or AEC industries.
• Experience executing multi-channel marketing campaigns and supporting demand generation.
• Experience supporting trade shows, conferences, webinars, and event programs.
• Hands-on experience with marketing automation platforms such as Marketing Cloud Account Engagement or similar.
• Experience managing multiple projects, deadlines, and stakeholders in a fast-paced environment.
• Comfort using AI-powered tools to improve productivity while maintaining brand quality.

Responsibilities

• Execute integrated marketing campaigns across email, digital, social, webinars, events, and partner channels.
• Plan and run webinars, trade shows, conferences, customer events, and virtual programs.
• Manage event assets, collateral, merchandise, inventory, and on-site support.
• Build and optimise email campaigns, nurture programs, landing pages, forms, and automated workflows.
• Support lead management, campaign follow-up, and CRM data quality.
• Assist with budget tracking, PO processing, vendor invoicing, and marketing operations.
• Ensure brand consistency across all marketing activities and assets.
• Maintain marketing documentation and established processes.

Skills

Multi-channel campaigns

Demand generation

Project management

Stakeholder management

B2B marketing

Marketing automation

AI tools

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketing Cloud Account Engagement

Job description

Driven by transformative digital technologies and trends, we are RIB and we’ve made it our purpose to propel the industry forward and make engineering and construction more efficient and sustainable. Built on deep industry expertise and best practice, and with our people at the heart of everything we do, we deliver the world’s leading end-to-end lifecycle solutions that empower our industry to build better.

With a steadfast commitment to innovation and a keen eye on the future, RIB comprises over 2,500 talented individuals who extend our software’s reach to over 100 countries worldwide. We are experienced experts and professionals from different cultures and backgrounds and we collaborate closely to provide transformative software products, innovative thinking and professional services to our global market. Our strong teams across the globe enable sustainable product investment and enhancements, to keep our clients at the cutting-edge of engineering, infrastructure and construction technology.

We know our people are our success – join us to be part of a global force that uses innovation to enhance the way the world builds.

Find out more at RIB Careers.

Job Title: Marketing Senior Specialist

Location: Alpharetta, Georgia, US

Employment Type: full-time

The job

RIB Software is seeking a Marketing Senior Specialist to support demand generation, digital marketing, event marketing, and regional marketing initiatives across North America. This role is ideal for a marketing professional who enjoys executing integrated marketing programs while supporting the hands‑on operational processes that drive pipeline growth and customer engagement.

The Marketing Senior Specialist will work closely with sales, product marketing, customer success, and global marketing teams to execute campaigns, support industry events and trade shows, manage marketing assets and inventory, and ensure a consistent brand presence across all customer touchpoints.

The successful candidate is organized, detail‑oriented, collaborative, and comfortable managing multiple projects simultaneously in a fast‑paced software and technology environment.

Key Responsibilities

• Support the execution of integrated marketing campaigns across email, digital, social media, webinars, events, and partner channels.
• Support the planning and execution of webinars, trade shows, conferences, customer events, and virtual programs, including logistics, registrations, promotions, vendor coordination, and follow‑up activities.
• Maintain and manage event assets, collateral, branded merchandise, and trade show materials, including inventory control, shipping, and on‑site support for key events.
• Help build, deploy, and optimise email campaigns, nurture programs, landing pages, forms, and automated workflows within marketing automation platforms.
• Support lead management processes, campaign follow‑up, and CRM data quality initiatives.
• Assist with budget tracking, purchase orders, vendor invoicing, and marketing operations administration.
• Ensure brand compliance across all marketing activities and customer‑facing assets.
• Help maintain marketing documentation, shared resources, and established processes.

Essential Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in B2B marketing, preferably within software, SaaS, technology, or the architecture, engineering, and construction (AEC) industry.
• Experience executing multi‑channel marketing campaigns and supporting demand generation programmes.
• Experience supporting trade shows, conferences, webinars, and other event marketing programmes.
• Hands‑on experience with marketing automation platforms such as Marketing Cloud Account Engagement, or similar solutions.
• Experience managing multiple concurrent projects, deadlines, and stakeholders in a fast‑paced environment.
• Comfort using AI‑powered tools and generative AI to improve marketing productivity, content creation, research, reporting, and campaign execution while maintaining brand standards and quality.

Desired Skills

• Strong interpersonal, communication, and stakeholder management skills, with the ability to build effective working relationships and collaborate across diverse teams, functions, cultures, and time zones in both regional and global environments.
• Adaptable and resourceful team player with a can‑do attitude, strong work ethic, and a passion for delivering high‑quality results in a collaborative environment.
• Knowledge of the architecture, engineering, construction, or software industries.
• Ability to lift and move marketing materials and event supplies when required.

RIB may require all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

RIB is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join RIB to create the transformative technology that enables our customers to build a better world.