B2B Marketing Events Lead: Trade Shows & Partnerships

Nice-North-America-LL; Carlsbad (CA); On-site; USD 100,000 - 115,000; Full time

Job summary

Nice North America, a subsidiary of Nice S.p.A., seeks a highly organized Marketing Events Manager to plan and execute our event program across trade shows, regional events, conferences, and partner activations.

You will manage budgets, timelines and logistics, coordinate with Product Management and Sales, and drive partner engagement, sales support, and pipeline growth. Travel up to 35% is required.

Qualifications

• 3–6+ years of experience in event marketing, trade shows, or event coordination (B2B preferred).
• Bachelor's degree in Marketing, Communications, or a related field.
• Strong organizational and project management skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Experience coordinating logistics for events or trade shows.
• Willingness to travel up to 35%.

Responsibilities

• Lead the planning and execution of trade shows, industry conferences, regional customer events, dealer events, distributor events, and partner activities.
• Develop and manage event plans, schedules, budgets, project timelines, and deliverables from initial concept through post-event follow-up.
• Manage event logistics end-to-end, including booth space, exhibit design, registration, hotels, catering, A/V, shipping, staffing, product demonstrations, and onsite coordination.
• Coordinate with Product Management, Sales, and other internal teams to establish event objectives, product priorities, messaging, demonstrations, and staffing.
• Work with distribution partners and regional sales teams to plan and execute local and regional customer-facing events and ensure a strong partner and customer experience.

Skills

Event marketing

Trade shows

Project management

Budget management

Vendor negotiations

Multitasking

Education

Bachelor's degree in Marketing/Communications

Tools

Microsoft Office

Job description

Nice North America, a subsidiary of Nice S.p.A., seeks a highly organized Marketing Events Manager to plan and execute our event program across trade shows, regional events, conferences, and partner activations.

You will manage budgets, timelines and logistics, coordinate with Product Management and Sales, and drive partner engagement, sales support, and pipeline growth. Travel up to 35% is required.