Demand-Gen Marketing Campaign Lead (Flexible Work)

Yardi Systems; Atlanta (GA); On-site; USD 81,000 - 91,000; Full time

Benefits offered by this job

100% paid employee medical premiums

Profit-sharing plan

Flexible work arrangements

Job summary

Yardi Systems in Atlanta, GA is looking for a Marketing Campaign Specialist to lead demand generation for the Commercial team. This role focuses on optimizing paid media across trade advertising, paid social, sponsored content, and display to improve performance and ROAS.

You will partner with campaign specialists, product marketing, and events to weave paid amplification into campaigns from the start, run webinar promotion and lead follow-up, and optimize landing pages to convert traffic into

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field.
• At least 3 years of marketing experience, preferably B2B.
• Strong written and verbal communication skills.

Responsibilities

• Develop and manage marketing strategies and plans for a product line or vertical.
• Collaborate with writers, designers, and product stakeholders to execute campaigns.
• Coordinate creation of collateral such as emails, brochures, videos, social, and press releases.
• Support event marketing with materials, displays, swag, and presentations.

Skills

Bachelor's degree

3+ years experience

B2B marketing

MS Office

communication

project management

attention to detail

Education

Bachelor's degree in Marketing/Communications

Tools

CRM

CMS

Marketing software

Job description

Yardi Systems in Atlanta, GA is looking for a Marketing Campaign Specialist to lead demand generation for the Commercial team. This role focuses on optimizing paid media across trade advertising, paid social, sponsored content, and display to improve performance and ROAS.

You will partner with campaign specialists, product marketing, and events to weave paid amplification into campaigns from the start, run webinar promotion and lead follow-up, and optimize landing pages to convert traffic into