B2B Digital Campaign Architect — Unlimited PTO

HSO Group B.V.; New York (NY); In loco; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Performance-based bonus

Unlimited PTO

Benefits package including medical,  

401(k) with company match

Descrizione del lavoro

HSO Group B.V. is seeking a Digital Marketing & Campaigns Specialist to drive integrated B2B marketing programs across email, web, landing pages, paid media, and social channels.

You will translate briefs into actionable plans, build nurture journeys, and manage campaigns from setup to measurement, while coordinating with Demand Gen, ABM, and Sales to optimize pipeline impact. The role emphasizes hands-on email and landing page creation, audience targeting, and performance reporting, with a

Competenze

• 3–5 years in B2B digital marketing, demand generation, or related field.
• Experience executing integrated campaigns from build to measure and optimize.
• Hands-on with LinkedIn Campaign Manager and Google Ads.
• Strong B2B audience targeting and nurture campaign experience.

Mansioni

• Execute integrated B2B marketing campaigns across email, web, landing pages, paid media, social channels and other digital platforms.
• Translate briefs into coordinated execution plans, timelines, assets and deliverables.
• Build and launch emails, landing pages, forms, audience segments and nurture programs.
• Manage campaign execution from setup through launch, optimization and reporting.
• Support events and field marketing with digital programs and follow-up activities.
• Collaborate with Demand Gen, ABM, Alliance, Content, Ops, Sales and others to coordinate activities.
• Build, launch, manage and optimize paid media across LinkedIn, Google and other platforms.
• Develop targeting strategies using CRM data, intent signals and retargeting.
• Continuously test channels and formats to improve engagement and performance.
• Monitor performance, manage budgets, and provide actionable optimization recommendations.

Conoscenze

Campaign management

Multi-channel marketing

Email marketing

Paid media

ABM

Analytics

Stakeholder collaboration

Strumenti

LinkedIn Campaign Manager

Google Ads

Descrizione del lavoro

HSO Group B.V. is seeking a Digital Marketing & Campaigns Specialist to drive integrated B2B marketing programs across email, web, landing pages, paid media, and social channels.

You will translate briefs into actionable plans, build nurture journeys, and manage campaigns from setup to measurement, while coordinating with Demand Gen, ABM, and Sales to optimize pipeline impact. The role emphasizes hands-on email and landing page creation, audience targeting, and performance reporting, with a