Campaign Specialist - Growth Marketing

bolt; Boston (MA); On-site; USD 60,000 - 80,000; Full time

Job summary

bolt is seeking a Marketing Campaign Coordinator to drive integrated campaigns across digital and offline channels in a fast-paced B2B SaaS environment. You will coordinate events, email journeys in SFMC, social content, and brand experiences, partnering with sales and product teams to move prospects through the funnel and grow pipeline.

The role requires 2–4 years in marketing and comfort with marketing automation, CRM platforms, and AI-driven optimization.

Qualifications

• 2–4 years of experience in marketing, campaign specialist, event marketing, or demand generation, preferably within a B2B SaaS environment.
• Experience supporting integrated marketing campaigns across multiple channels.
• Familiarity with event planning, email marketing, and social media management.
• Experience with Salesforce Marketing Cloud (SFMC) or similar marketing automation platforms.
• Proficiency with CRM and marketing technology platforms such as Salesforce, HubSpot, Sprout Social, or equivalent tools.
• Advanced user of modern AI and automation tools to enhance campaign execution, content development, reporting, workflow efficiency, and marketing performance.
• Strong knowledge of email marketing best practices, audience segmentation, and campaign analytics.

Responsibilities

• Campaign & Marketing Coordination: Support the planning, execution, and optimization of integrated marketing campaigns across digital and offline channels.
• Coordinate campaign timelines, deliverables, and stakeholders to ensure projects are completed on schedule.
• Align campaign messaging across email, social media, events, paid advertising, and sales enablement efforts.
• Support campaign performance tracking and reporting, and provide insights to optimize marketing initiatives.

Skills

Campaign coordination

Event marketing

Demand generation

Marketing automation

Tools

Salesforce Marketing Cloud

Salesforce

HubSpot

Sprout Social

Job description

At bolt, we're on a mission to revolutionize the insurance landscape by seamlessly connecting people with the protection they need, precisely when they need it. As the world's most internationally scaled insurtech, we operate across more than 35 markets on four continents, collaborating with over 100+ leading insurers and a diverse array of business partners.

By embedding insurance solutions into everyday experiences, we’re making protection more accessible and intuitive for millions worldwide. Join us in shaping the future of insurance, where technology, innovation, and expertise converge to close the protection gap and enable proactive risk assessment and mitigation.

In this position you will…

Lead and coordinate integrated marketing campaigns that drive brand awareness, engagement, and pipeline growth. This role will coordinate digital marketing initiatives, events, email marketing programs, social media activities, and branded merchandise operations to deliver a seamless experience across customer touchpoints.

The ideal candidate thrives in a fast-paced B2B SaaS environment and enjoys balancing project management, campaign execution, event coordination, and cross-functional collaboration.

Success in this role: The successful Campaign Coordinator will create a seamless connection between digital campaigns, events, email marketing, social media, and brand experiences, helping Bolt engage target audiences and move prospects effectively through the B2B SaaS marketing funnel while supporting overall pipeline growth and revenue objectives.

You will be responsible for…

• Campaign & Marketing Coordination:Support the planning, execution, and optimization of integrated marketing campaigns across digital and offline channels.
• Coordinate campaign timelines, deliverables, and stakeholders to ensure projects are completed on schedule.
• Align campaign messaging across email, social media, events, paid advertising, and sales enablement efforts.
• Support campaign performance tracking and reporting, and provide insights to optimize marketing initiatives.

Event Management & Support

• Coordinate logistics for webinars, trade shows, conferences, customer events, and field marketing programs.
• Partner with Sales on event staffing, logistics, and pre-event meeting scheduling, onsite meeting management, and post-event closed-loop hand-offs and event performance in Salesforce to track KPIs
• Develop and execute event promotion plans across email, social media, and digital channels.
• Support on-site event activities, including vendor coordination, booth setup, attendee engagement, and live social media coverage.
• Manage event lead capture processes and ensure seamless handoff into CRM and sales systems.
• Assist with post-event reporting, follow-up communications, and performance analysis.

Salesforce Marketing Cloud (SFMC) Administration & Email Marketing

• Build, test, and deploy email campaigns and automated customer journeys using Salesforce Marketing Cloud.
• Partner with MOPs to manage audience segmentation and subscriber lists to support personalized marketing initiatives.
• Monitor email performance metrics, including open rates, click-through rates, conversions, and deliverability.
• Maintain campaign reporting and recommend optimization opportunities based on performance insights.
• Ensure execution follows marketing best practices, compliance requirements, and brand standards.

Social Media & Content Coordination

• Plan, schedule, and publish organic social media content across LinkedIn and other relevant channels.
• Ensure social messaging aligns with ongoing paid advertising campaigns and target audience strategies.
• Coordinate social media calendars and content approvals with internal stakeholders.
• Support employee advocacy initiatives by creating social toolkits and sharing campaign resources with leadership and sales teams.
• Monitor engagement and provide recommendations for audience growth and content performance.

Brand Merchandise & Swag Management

• Source, order, and manage branded merchandise, promotional items, and event materials.
• Build relationships with vendors and negotiate pricing, production timelines, and fulfillment requirements.
• Track inventory levels and coordinate distribution for events, customer programs, employee onboarding, and sales initiatives.
• Manage domestic shipping logistics to ensure timely delivery of marketing assets.

For you to be successful…

…we expect you to be able to demonstrate the following key competencies:

• Exceptional organizational and project management skills.
• Early adopter of emerging marketing technologies and AI-driven solutions.
• Ability to manage multiple initiatives simultaneously while meeting deadlines.
• Strong written and verbal communication skills.
• Experience working with external vendors and cross-functional teams.
• Attention to detail and commitment to maintaining brand consistency.
• Data-driven mindset with the ability to interpret campaign performance metrics and make recommendations.

You will require the following qualifications and skills

• 2-4 years of experience in marketing, campaign specialist, event marketing, or demand generation, preferably within a B2B SaaS environment.
• Experience supporting integrated marketing campaigns across multiple channels.
• Familiarity with event planning, email marketing, and social media management.
• Experience with Salesforce Marketing Cloud (SFMC) or similar marketing automation platforms.
• Proficiency with CRM and marketing technology platforms such as Salesforce, HubSpot, Sprout Social, or equivalent tools.
• Advanced user of modern AI and automation tools to enhance campaign execution, content development, reporting, workflow efficiency, and marketing performance.
• Strong knowledge of email marketing best practices, audience segmentation, and campaign analytics.
• Comfortable using project management and collaboration tools.

Diversity and Inclusion

At bolt, we are diverse and inclusive. We value each person's unique skills, background, and identity. We never discriminate on cultural background, religion, sex, gender, gender identity or expression, sexual orientation, age, disability, veteran status, genetic information, marital or family status, or any legally protected status. Everyone belongs. And because everyone’s different, we’re also flexible in the ways we work, so each person can bring their best efforts every day.