B2B Marketing Analyst & Project Lead — NY Onsite

Akraya Inc; Santa Clara (CA); On-site; USD 52,000 - 87,000; Full time

Job summary

Akraya is seeking an experienced Business Analyst III to support our client’s initiatives focused on small businesses. This role combines data analysis, project management, and cross-functional collaboration to drive marketing program success and improve demand generation outcomes.

You will partner with marketing, product, and operations teams to analyze campaign data, manage projects end-to-end, and ensure alignment and successful delivery with strong stakeholder management.

Qualifications

• 5-7 years of experience in Business Analysis / Program Management / Marketing Operations
• Strong B2B marketing experience
• Proven project/program management skills
• Experience working with cross-functional teams
• Strong analytical skills (Excel, reporting, data interpretation)
• Excellent communication and stakeholder management

Responsibilities

• Partner with marketing, product, and operations teams to plan and execute marketing programs
• Analyze campaign and program data to generate actionable insights
• Manage projects end-to-end including planning, tracking, and delivery
• Collaborate with cross-functional stakeholders to ensure alignment and execution
• Track performance metrics, SLAs, and deadlines to ensure high-quality delivery
• Identify process improvements and drive operational efficiency
• Support marketing initiatives for B2B advertising programs

Skills

B2B Marketing

Data Analysis

Reporting

Stakeholder Management

Project Management

Job description

Akraya is seeking an experienced Business Analyst III to support our client’s initiatives focused on small businesses. This role combines data analysis, project management, and cross-functional collaboration to drive marketing program success and improve demand generation outcomes.

You will partner with marketing, product, and operations teams to analyze campaign data, manage projects end-to-end, and ensure alignment and successful delivery with strong stakeholder management.