B2B Marketing Analyst - Branded Content & Campaigns

Los Angeles Times; El Segundo (CA); Remote; USD 71.000 - 75.000; Vollzeit

Zusammenfassung

The Los Angeles Times Studios is seeking a Marketing Analyst to support the Client Solutions team in building compelling, data-driven B2B marketing collateral and integrated campaigns across our branded content portfolio. You will lead market research, competitive analysis, and AI-enabled workflow improvements to enhance efficiency and outcomes.

Responsibilities include crafting category briefs, coordinating campaigns from planning to delivery, and presenting insights to sales partners.

Qualifikationen

• Bachelor's degree in Business, Marketing, or Communications and 2+ years of marketing/advertising experience
• Ability to develop customized branded content pitch decks, marketing presentations, proposals, and client-facing materials
• Knowledge in branded content strategy and content creation process
• Experience supporting or coordinating integrated marketing, branded content, advertising, or co-branded campaigns through multiple stages of execution
• Ability to manage multiple projects, categories, or client initiatives simultaneously while coordinating deliverables across internal and external stakeholders

Aufgaben

• Research leads, strategize branded content solutions, and work closely with our content division, and the sales team, to develop robust and thoughtful content pitches for existing and new clients
• Generate intel on other publishers' branded content offerings, capture examples and data on successful campaigns that brands have executed, and present findings to internal partners to inform our own branded content strategy
• Analyze the portfolio of categories and products to identify leads, challenges, opportunities, and trends. Compile findings in a shareable way and present to sales partners
• Conduct competitive analysis using media spending tools including Scarborough, comScore, and other available research platforms to support audience insights, category strategy, client proposals, and RFP responses.
• Develop B2B marketing materials including category and strategic decks, marketing one-sheets, and client proposals/RFPs
• Research consumer demographics, preferences, needs and buying habits and present findings in an easy-to- understand way
• Serve as primary sales contact for all category collateral and updates. Anticipate department needs and goals across an assigned portfolio of categories and products

Kenntnisse

Market research

Branded content

Data analysis

Campaign coordination

AI tools

Microsoft Office

Presentation skills

Ausbildung

Bachelor's degree in Business/Marketing/Communications

Tools

Scarborough

comScore

Google Analytics

Jobbeschreibung

The Los Angeles Times Studios is seeking a Marketing Analyst to support the Client Solutions team in building compelling, data-driven B2B marketing collateral and integrated campaigns across our branded content portfolio. You will lead market research, competitive analysis, and AI-enabled workflow improvements to enhance efficiency and outcomes.

Responsibilities include crafting category briefs, coordinating campaigns from planning to delivery, and presenting insights to sales partners.