Analytics Specialist — AI-Driven Campaign Insights

MediaAlpha; Santa Monica (CA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Annual bonus program

Employer-paid health, dental, vision

401(k) with match

Open Paid Time Off policy

Job summary

MediaAlpha in Santa Monica is seeking a Business Analyst for the Analytics Team to support data-driven decisions across sales, marketing, and business development. You will compile and interpret performance data, optimize advertiser campaigns, and serve as an analytical partner to internal teams and clients.

You will translate data into clear recommendations, embrace AI tools to move faster, and develop scalable reports and dashboards in a fast-paced environment with growth opportunities in

Qualifications

• 1–2 years in analytical or BI role.
• Degree in economics, business, finance, math, engineering, or statistics.

Responsibilities

• Pull, clean, and analyze campaign performance data for insights.
• Build and maintain recurring reports, dashboards, and ad hoc analyses.
• Present findings to internal teams and external clients.
• Translate data into concise narratives for varied audiences.
• Monitor CPC KPIs and flag trends for optimization.
• Develop fluency in MediaAlpha tools and data structures.
• Leverage AI tools to accelerate analysis and automate reporting.
• Collaborate with senior analysts to scope analytical solutions.

Skills

SQL

Python/R

Excel

AI tools

Data visualization

Statistics basics

Client-facing

Education

B.S./B.A. in quantitative field

Tools

BI dashboards

Job description

MediaAlpha in Santa Monica is seeking a Business Analyst for the Analytics Team to support data-driven decisions across sales, marketing, and business development. You will compile and interpret performance data, optimize advertiser campaigns, and serve as an analytical partner to internal teams and clients.

You will translate data into clear recommendations, embrace AI tools to move faster, and develop scalable reports and dashboards in a fast-paced environment with growth opportunities in