B2B Marketing Strategist — Branded Content & Campaigns

Los-Angeles-Times; El Segundo (CA); On-site; USD 75,000 - 110,000; Full time

Job summary

Los-Angeles-Times is seeking a Marketing Analyst to support the Client Solutions team in B2B marketing efforts. The role researches market conditions and consumer behaviors and crafts compelling sales collateral to showcase our product portfolio for advertisers and prospects across categories.

The analyst will lead the creation of integrated marketing solutions leveraging branded content, print/online media, events, and promotions, while driving AI-enabled workflow improvements to boost

Qualifications

• Must have a bachelor’s degree in a relevant field with marketing/advertising experience.
• Ability to develop customized branded content pitch decks and client materials.
• Knowledge of branded content strategy and content creation processes.
• Experience coordinating integrated marketing or co-branded campaigns across stages.
• Ability to manage multiple projects with internal and external stakeholders.
• Strong marketing principles across digital, social, print, and branded content.
• Strong research skills to generate insights from audience, market and consumer data.
• Experience with audience measurement tools to support marketing and sales strategies.
• Excellent written and verbal communication; ability to present findings clearly.
• Familiarity with AI-enabled tools to improve marketing processes and workflows.

Responsibilities

• Research leads, strategize branded content solutions with sales to pitches for clients.
• Generate intel on competitors and present findings to inform strategy.
• Analyze portfolio categories to identify leads, opportunities, and trends.
• Conduct competitive analysis using media research tools to support proposals.
• Develop B2B marketing materials including decks, one-sheets, and proposals.
• Research consumer demographics and buying habits; present insights clearly.
• Serve as primary contact for category collateral and updates.
• Lead design and content of B2B prospecting emails targeting advertisers.
• Propose creative solutions leveraging full portfolio to address advertiser needs.
• Manage co-branded campaigns from planning to delivery and approvals.
• Coordinate cross-functionally to meet campaign requirements and timelines.
• Identify opportunities to improve processes with AI and automation.
• Collaborate with colleagues to deliver high-quality outcomes and share progress.
• Demonstrate adaptability and seek feedback for improvement.

Skills

Market research

Branded content

Sales enablement

AI tools

MS Office / Google Workspace

Data analysis

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

Scarborough

comScore

Google Analytics

Microsoft Office

Google Workspace

Job description

Los-Angeles-Times is seeking a Marketing Analyst to support the Client Solutions team in B2B marketing efforts. The role researches market conditions and consumer behaviors and crafts compelling sales collateral to showcase our product portfolio for advertisers and prospects across categories.

The analyst will lead the creation of integrated marketing solutions leveraging branded content, print/online media, events, and promotions, while driving AI-enabled workflow improvements to boost