B2B Marketing Analyst: Branded Content & AI Campaigns

LA Times Studios LLC; El Segundo (CA); On-site; USD 71,000 - 75,000; Full time

Job summary

The L.A. Times Studios LLC seeks a Marketing Analyst to support the Client Solutions team in B2B marketing efforts. You will research market conditions, craft compelling sales collateral, and lead the creation of integrated marketing solutions that monetize our branded content portfolio, print and online media, events, and promotions.

You will manage co-branded campaigns, coordinate cross-functional stakeholders, and drive efficiencies with AI-enabled tools and workflows across multiple projects.

Qualifications

• Bachelor's degree in Business, Marketing, or Communications or equivalent experience.
• 2+ years in marketing/advertising or 4+ years in related roles.
• Ability to develop customized branded content pitches and client materials.
• Experience with integrated marketing, branded content, or co-branded campaigns.

Responsibilities

• Research leads and craft branded content pitches for clients with sales teams.
• Analyze competitor branded content and present findings to inform strategy.
• Identify leads, opportunities, and trends across categories and products.
• Conduct competitive analyses using media research tools to support proposals.
• Develop B2B marketing materials including decks, one-sheets, and proposals/RFPs.
• Collaborate with sales and internal teams to ensure timely delivery of assets.

Skills

Market research

Branded content strategy

Sales collateral development

Data analysis

Cross-functional collaboration

AI-enabled marketing tools

Education

Bachelor's degree in Business, Marketing, or Communications

Tools

Microsoft Office

Google Workspace

Web research tools

Databases

Presentation software

Job description

The L.A. Times Studios LLC seeks a Marketing Analyst to support the Client Solutions team in B2B marketing efforts. You will research market conditions, craft compelling sales collateral, and lead the creation of integrated marketing solutions that monetize our branded content portfolio, print and online media, events, and promotions.

You will manage co-branded campaigns, coordinate cross-functional stakeholders, and drive efficiencies with AI-enabled tools and workflows across multiple projects.