B2B Lead Gen Specialist: Pipeline Builder & Prospecting

Signode Industrial Group; Tampa (FL); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Health insurance

401k

Paid time off

Life insurance

Wellness perks

Job summary

Signode in Tampa, FL is seeking a Lead Generation Representative to convert priority market segments and inbound inquiries into qualified sales leads for the Commercial Sales team.

You will conduct research, outbound outreach, and consultative conversations to identify opportunities, communicate Signode's value, and qualify prospects. You will maintain pipeline and ensure handoffs to sellers.

This is an office-based role with a salary range of $55,000-$70,000 plus bonus, plus benefits.

Qualifications

• 4+ years of business development, customer analytics, sales or related experience.
• B2B lead generation experience.
• Ability to analyze data and forecast results.
• Cold calling and outbound prospecting.
• Excellent grasp of brand value propositions.
• Strong communication and relationship-building skills.
• Advanced PowerBI and Excel skills.

Responsibilities

• Partner with Marketing, Product Management, and Sales Leadership to identify priority market segments.
• Conduct detailed prospect research to identify decision-makers, buying influences, and business needs.
• Manage inbound leads from marketing campaigns, inquiries, trade shows, referrals, and other channels.
• Execute high-volume outbound phone, email, and digital outreach campaigns to engage prospects.
• Deliver Signode's initial value proposition and articulate product offerings.
• Perform first-stage qualification of prospects using established lead criteria.
• Identify and validate opportunities within target accounts and priority segments.
• Route qualified leads to the appropriate Business Development or Sales resource.
• Maintain accurate CRM data and notes for seamless handoffs.
• Collaborate to refine lead qualification standards and outreach strategies.
• Track, manage, and report lead activity and pipeline performance.
• Develop understanding of Signode's products, services, and competitive positioning.
• Research industry trends to identify opportunities and improve prospecting.

Skills

Lead generation

B2B sales

Research

Communication

Data analysis

Education

Bachelor's degree in Business Administration

Bachelor's degree in Computer Science or Data Analytics

Bachelor's degree in Marketing

Tools

PowerBI

Microsoft Dynamics 365

Microsoft Excel

Job description

Signode in Tampa, FL is seeking a Lead Generation Representative to convert priority market segments and inbound inquiries into qualified sales leads for the Commercial Sales team.

You will conduct research, outbound outreach, and consultative conversations to identify opportunities, communicate Signode's value, and qualify prospects. You will maintain pipeline and ensure handoffs to sellers.

This is an office-based role with a salary range of $55,000-$70,000 plus bonus, plus benefits.