Group Marketing Leader — Private Banking Growth

PNC; Pittsburgh (Allegheny County); On-site; USD 144,000 - 226,150; Full time

Benefits offered by this job

Medical coverage

401(k) with company match

Paid time off

Job summary

PNC is seeking a Group Marketing Manager to lead strategy and a team delivering integrated, multi-channel marketing plans across products and lines of business.

You will shape value propositions, develop customer journeys, and partner with sales to optimize the funnel. The role emphasizes data-driven campaigns, content strategy, and cross-functional leadership to sustain growth and ROI.

Qualifications

• University degree required; 8+ years of industry experience recommended.
• At least 5 years of prior management experience required.
• No specific certifications required; comparable qualifications may be considered.

Responsibilities

• Lead strategy and team executing integrated, multi-channel marketing plans for products/initiatives.
• Develop value propositions and audience insights; map journeys and personas.
• Partner with sales to identify marketing opportunities across the funnel and drive ROI.
• Manage budgets and cross-functional partnerships (legal, compliance, finance, risk).
• Coach and develop team to adapt to evolving marketing strategies.

Skills

Advertising

Competitive Advantages

Content Marketing

Customer Solutions

Digital Marketing

Marketing Programs

Marketing Strategies

Negotiation

Results-Oriented

Education

Bachelor’s degree

Job description

PNC is seeking a Group Marketing Manager to lead strategy and a team delivering integrated, multi-channel marketing plans across products and lines of business.

You will shape value propositions, develop customer journeys, and partner with sales to optimize the funnel. The role emphasizes data-driven campaigns, content strategy, and cross-functional leadership to sustain growth and ROI.