Strategic Marketing Lead, B2B Banking

Fairygodboss; Washington (District of Columbia); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical/prescription coverage w/ HSA

Dental & Vision benefits

401(k) with match

Paid holidays & vacation

Job summary

PNC is seeking a Marketing Lead to drive segment marketing strategy for Corporate & Institutional Banking. The role emphasizes audience insights, data-driven campaigns, and scaling sales efforts across multiple products and lines of business within the Marketing organization.

Ideal candidates will have a strong background in institutional marketing for corporate banking segments, with 5+ years of experience and a Bachelor’s degree.

Qualifications

• Advertising, content marketing and digital marketing experience.
• Strong knowledge of marketing programs, strategies and customer solutions.
• 5+ years of industry-relevant experience and a bachelor's degree.

Responsibilities

• Develop and execute integrated marketing plans for one or more products.
• Create value propositions and segment strategies.
• Collaborate with sales leadership to identify opportunities across funnel.
• Coordinate with legal, compliance, and finance partners.
• Lead agency management and content strategy.
• Manage budget planning and tracking.

Skills

Advertising

Content Marketing

Digital Marketing

Marketing Strategies

Negotiation

Results-Oriented

Customer Solutions

Competitive Advantages

Marketing Programs

Education

Bachelors

Job description

PNC is seeking a Marketing Lead to drive segment marketing strategy for Corporate & Institutional Banking. The role emphasizes audience insights, data-driven campaigns, and scaling sales efforts across multiple products and lines of business within the Marketing organization.

Ideal candidates will have a strong background in institutional marketing for corporate banking segments, with 5+ years of experience and a Bachelor’s degree.